Who You Are Doesn’t Matter

Gift buying season is upon us.  If you’re doing any product research on-line or gift buying on the web, there’s a chance your family members will find out what might be in their stocking.  Sharing an Amazon account with your family can be dangerous this time of the year!  While you’re enjoying your holiday shopping, online marketers are secretly following your habits and watching what you put in your cart. 

Back in the day, advertisers might segment customers based on age, gender, income and where they lived.  They used to focus on the who. Don’t get me wrong.  It’s important to pay attention to who your best customers are, however, that’s not all anymore. 

Big data refers to data that is analyzed to reveal trends and patterns. It looks at a customer’s journey from search to sale.  Marketers can use the data to serve ads that may be of interest to the buyer.  

Behavioral data is commonly collected from browsing activity, search behavior, app usage and activity, and online purchase and return behavior.  You don’t need to be an internet giant to leverage the power of big data and behavioral analytics to take your business to the next level. 

A 60-year-old man may watch Schitt$ Creek and a 20-year-old woman may listen to Hardcore History podcast.  You can’t make assumptions based purely upon what demographic they fall under.  You need to pay attention to interests, behaviors and intentions.

Netflix and Amazon offer a wonderful customer experience.  Based on items you’ve shown an interest in, Amazon offers you similar options.  Netflix recommends shows you may like based on your behaviors across the web and what you’ve watched previously. 

Just how effective are these customer behavior-based recommendation engines?  Netflix says 80% of watched content is based on algorithmic recommendations and 35% of Amazon’s sales are generated through their recommendation engine.  Steve Jobs said, “a lot of times, people don’t know what they want until you show it to them.” I bet I can find you more than 100 customers who are interested in your product or service today.  If you’re not already, I can help you track customers and visitors to your website.  We can follow their behavior to see what they like.  Once we identify those potential buyers and gather that data, the fun begins!  My team can design a laser-focused marketing strategy by using tactics based on individuals’ behavioral profiles.  Then we will track data to drive results!

Market Inteligence Platform

Cedric Friesen

Husband, Dad, Boss, Leader, Fan. Cedric enjoys serving with the Kiwanis Club and on the board of the Hunger Task Force. He’s also been involved with numerous charity events and fundraisers through Mid-West Family. He’s true to Minnesota sports teams and tolerates most Wisconsin teams. When it comes to business Cedric loves win win win situations!
Parade

Maple Leaf Parade Marshal – SAMANTHA STRONG

By Brian Jackson | September 17, 2021

Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better choice. When she started at Z93 in 1986, the first […]

Read More
Golf Players

Rounds for Rescues

By Jean Taylor | August 26, 2021

Let’s play golf! Friday, September 17th at Fox Hollow Golf Course, we are hitting the links for a fun day of golf to benefit The Coulee Region Humane Society. 4 person teams for a 10am […]

Read More
Stepping Out in Pink

Steppin’ out in Pink

By Jean Taylor | August 11, 2021

We are super excited to once again be partnered with Gundersen Medical Foundation and Steppin’ Out in Pink! The 16th Annual Steppin’ Out in Pink is scheduled for Saturday, September 11th. Sign up as an […]

Read More
Amplifiers

3 Myths About Radio Marketing

By Ben Ross | July 28, 2021

Throughout my time in the industry, I’ve found the perceptions people have about what advertising really is, how it’s supposed to work, how it can be measured, and what is effective have varied wildly. I’ve […]

Read More
Mike Kearns

A Lead Balloon Tribute to Mike Kearns

By Brian Jackson | July 27, 2021

This weekend, family and friends plan to gather at Myrick Park to tell stories and raise a glass to the one and only… Mike Kearns. Over the past few months, Ken Cooper interviewed many of […]

Read More
Sea Shore

Consistency is Key

By Cedric Friesen | July 12, 2021

Is there a link between your messages? If someone hears your ad, sees your logo or clicks to your website is a connection made?

Read More