Steppin’ Out In Pink Survivor Drive

This year, Mid-West Family La Crosse was honored to be a part of Gundersen Medical Foundation’s Steppin’ Out In Pink – Pink Survivor Drive! Survivors and those wishing to honor loved ones were able to participate in a parade-like drive. This event was a huge success and allowed the community to come together to support local breast cancer research and patients, subsidize mammograms and support the Center for Cancer & Blood Disorders and Norma J. Vinger Center for Breast Care.

Although the event was rainy, that didn’t stop us from celebrating! Check out our event recap below.

https://www.tiktok.com/@aroundrivercity

Visit Steppin’ Out in Pink’s Facebook Page to learn how you can get involved next year!

Colorful car promoting music station

Jen O'Brien

As VP of Innovation, I bring over 30 years of experience in broadcast media and digital marketing to my role overseeing client success and marketing efforts. The power of communication has always fascinated me, and as the world has changed, so too has my interest in understanding how to effectively connect with audiences. I believe that storytelling is at the core of all great marketing campaigns, and my experience in media has taught me the importance of delivering that story in the right way and at the right time. At Mid-West Family, we pride ourselves on creating positive change for our clients through engaging content that helps people connect and communities come together.

A Season of Giving and Gratitude

By Jen O'Brien | December 29, 2020

Imagine hitting rock bottom. What does that look like? Perhaps you lose your job, or a serious illness wreaks havoc on your body. Debts pile up. Situations pile on. It doesn’t take much to destroy the delicate balance between […]

Managing Your Marketing is a Job for the Experts

By Cedric Friesen | December 29, 2020

Itching to ramp up your marketing efforts but not sure you can handle it yourself? It may be time to find a marketing partner to manage your customer’s journey.

Be Everywhere

By Brian Jackson | December 24, 2020

We have another WICKED SMART WEBINAR coming up in a few weeks! Reserve your spot now as we hear from Ian Magley or EastMain Digital Marketing. He’ll be presenting The “Be Everywhere” Marketing Plan – How to Advertise Like Amazon with a Local Sized Budget

On Your Mark, Get Set, GOOOOOOO!

By Lori Morton-Lockley | December 22, 2020

2021 is just around the corner. Like many people, I’m wondering how I can make sure our team starts off on the right foot. What are things we need to do to clearly identify our […]

Operation Poinsettia

By Jean Taylor | December 18, 2020

A long standing Holiday tradition, Operation Poinsettia, has been a staple of this magical season with WIZM over 35 years. All of us at Mid-West Family look forward to this special day every year! We […]

Recognizing Some Amazing Team Members

By Brian Jackson | December 10, 2020

Since 2020 is almost in the books, we need to recognize a few big milestones that a few people on our team reached. These people have helped build this company. We thank you for your […]