We Got the Beat

I listen to music but I don’t hear music.  All I remember from music class is Every Good Boy Deserves Football.  Those lines on the treble clef didn’t help me learn to play any instrument other than the recorder.  I was so distracted in 4th grade music class that I ended up in the principal’s office.  I do have an appreciation for musical talent and composition, though.  

In a recent meeting with my strategy team we started to develop a marketing plan for a local business going through a re-brand.  It was a group of 8 colleagues coming together to make one fine piece of music, we call strategy.  Somebody suggested a “melody”, another sprinkled in a “beat” and one department offered some “lyrics”.  The more we discussed, the more powerful our goal became.  I wasn’t in the principal’s office when we learned the layers of a good piece of music.  My team develops clear, powerfully dynamic logistics that are heard loudly throughout each marketing campaign we orchestrate.  The timbre of the strategy consistently holds it all together.  Even my uneducated ear can hear all the layers of a song.  I just don’t pay attention to them.  In campaign development our team designs layers that come together making an effective strategy.  It may be the color used in an e-mail piece, consistency in a series of targeted display ads or the background music on a web-site video.  Like a song, the layers in our campaigns are transparent – you can hear the message throughout each tactic.  The combination of everyone and everything working together creates that perfect, results-getting strategy, that sounds so good.  

Is that something you’d like to hear?  My team of strategists and I are happy to conduct the symphony.

Cedric Friesen

Husband, Dad, Boss, Leader, Fan. Cedric enjoys serving with the Kiwanis Club and on the board of the Hunger Task Force. He’s also been involved with numerous charity events and fundraisers through Mid-West Family. He’s true to Minnesota sports teams and tolerates most Wisconsin teams. When it comes to business Cedric loves win win win situations!

Just Text Me!

By Lori Morton-Lockley | November 24, 2020

I recently watched my daughter apply for a position and was surprised by how much of the interview process happened via text. And why not? So much of our communication happens this way! Texting is […]

Read More

Zoom With Santa

By Ferrin Schelvan | November 19, 2020

He knows when you’ve been naughty or nice, but what he really needs to know….is what you want for Christmas! Mid-West Family La Crosse has teamed up with Mid-West TV & Appliance and Santa’s helpers for […]

Read More

Who You Are Doesn’t Matter

By Cedric Friesen | November 17, 2020

Gift buying season is upon us.  If you’re doing any product research on-line or gift buying on the web, there’s a chance your family members will find out what might be in their stocking.  Sharing […]

Read More

Eat. Drink. Shop. Local.

By Brian Jackson | November 12, 2020

While listening to one of our radio stations this morning, (95.7 THE ROCK) I heard a very spontaneous conversation that cannot be overstated. Brian, Jean and Scott Shaw are LONG time Mid-West Family employees and […]

Read More

A Recruiter Friended Me….I Guess Things Are Getting Serious!

By Lori Morton-Lockley | November 10, 2020

And then I realized the recruiter has probably friended a LOT of people! If you’re thinking of using social media to find and secure great talent, you’re not alone! If done well, it can create […]

Read More

Miracle on 34th Street

By Ferrin Schelvan | November 6, 2020

WIZM News will be broadcasting the La Crosse Community Theater play, Miracle on 34th Street, live on air! Tune in to 1410 WIZM on December 12th at 6PM to listen to the live performance. You […]

Read More