Marketing With Purpose

Anytime a person makes a sizable purchase they travel along a path that takes them from identifying they have a need (or want) to becoming excited about buying that product.  Then they find the exact brand and one they want before making the purchase and later telling their friends all about it.

Be Strategic

As a business owner looking to attract a customer, don’t just let marketing happen by chance. Make your marketing systematic and recognize the importance of each stage along the customer journey. Each stage has a role leading to your business and the bottom line.

Look at The Brand as a Strategy

You can guide the customer journey to gain new customers and maximize profits. Focus on potential customers who matter most. Jeremy Miller explains the importance in identifying your customers need and what their triggering event is. Market to right person and use brand messaging to provoke your customers to buy. Jeremy is a brand strategist, author of the new book, Brand New Name and best-selling writer of Sticky Branding. Give him a listen in this Wicked Smart Podcast.

Understand the Customer Journey

Me and my team at Mid-West Family make it easy to help you understand your customers. We’ll uncover the journey of those who identify a need, do research and buy your stuff. Give me a call or click. I’ll help you turn strangers into fans.

journey 2

Cedric Friesen

Husband, Dad, Boss, Leader, Fan. Cedric enjoys serving with the Kiwanis Club and on the board of the Hunger Task Force. He’s also been involved with numerous charity events and fundraisers through Mid-West Family. He’s true to Minnesota sports teams and tolerates most Wisconsin teams. When it comes to business Cedric loves win win win situations!

Mobile Meals and Mid-West Family

By Brian Jackson | July 8, 2020

The staff at Mid-West Family La Crosse have been delivering for Mobile Meals for quite a while. Thank you to Jean Taylor for taking the lead on it! My son Kyle and I finally did a run today. It […]

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Finding Work During Covid 19

By Lori Morton-Lockley | June 25, 2020

Unemployment in the state of Wisconsin is at an all-time high.  The market is flooded with people looking for work.  So, how do you find the perfect position and stand out in the crowd.  It’s […]

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Nailing Your Interview Post COVID-19

By Lori Morton-Lockley | May 18, 2020

3 Easy Steps: You got the call and they want to talk to you!  You know you are perfect for the position.  But, you’ve never done a virtual Interview.  If they want to meet “in […]

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How to Lead and Rally a Company Through Layoff

By Lori Morton-Lockley | May 4, 2020

This video is a must see for Human Resource Professionals.  It helps to answer questions about the legal and ethical obligations we have to our employees.   Hosted and produced by Mid-West Family Dash, the guests […]

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Tax Implications for Working at Home

By Lori Morton-Lockley | April 16, 2020

Covid 19 has facilitated many changes.  If you’re like me, you’ve been working from home for a month.  I wondered how these changes would affect my taxes.  I went to the experts.    According to […]

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Health Care Heroes

By Lori Morton-Lockley | April 6, 2020

I am fortunate to work for a company that has the resources to support workers and businesses in our community.  Mid-West Family La Crosse has partnered with Trust Point Investment Experts  in showing our Healthcare […]

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