La Crosse Center debut

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday.

The new project includes expansion of a new North Hall, Riverside Ballroom, Riverside Terrace, meeting rooms, suites, plus the remodeled front lobby and 2-story staircase. The main arena got a facelift too with all new seating, new scoreboards and sound system. High ceilings and large windows, allow for great views of historic downtown and the Mississippi river.

We welcome the opening of the newly expanded and renovated La Crosse Center and look forward to concerts, events, celebrations, conventions and more to in 2022!

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Jean Taylor

Jean has worked mornings on 95.7 The Rock for over 20 years and serves as event coordinator and community liaison for Mid-West Family. Married to her best friend and mom to three teenagers. Manager of the Rock Foundation. Servant leader on the Board for Oktoberfest USA and past Board member for the Hunger Task Force. Thankful to enjoy what I do and the opportunities it's afforded me to meet people and give back to our community.

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