Eat. Drink. Shop. Local.

While listening to one of our radio stations this morning, (95.7 THE ROCK) I heard a very spontaneous conversation that cannot be overstated.

Brian, Jean and Scott Shaw are LONG time Mid-West Family employees and they practice what they preach. I thank them for all they do for Mid-West Family and all of the other local businesses.

We’re all planning to do some holiday shopping soon. Please consider one of the great local businesses listed at AroundRiverCity.com. Many of them are even selling online! Our team is working behind the scenes to put together a campaign to really hammer this message this holiday season. Thanks to all of the other organizations that are as well.

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Holiday Shopping

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

What’s Your Sign?

By Cedric Friesen | October 20, 2020

Whether looking down Broadway in Nashville or at a stick in the sand on a Cay of the Bahamas, “sign sign everywhere a sign” as the song goes.  This season our yards are littered with […]

Rounds for Rescues

By Jen O'Brien | October 16, 2020

On Friday, October 9th Mid-West Family teamed up with the Coulee Region Humane Society for Rounds for Rescues! 36 teams competed in this golf tournament to raise money for the Coulee Region Humane Society. In […]

Covid Christmas Survey

By Brian Jackson | October 15, 2020

A little over a week ago, Mid-West Family conducted an online survey of people in the La Crosse area. Just shy of 700 people responded with their opinions on a variety of topics relating to […]

What Does Your Digital Tattoo Say About You?

By Lori Morton-Lockley | October 12, 2020

I love a good tattoo. But not everyone likes them or wants to see them! Whether you like it or not, recruiters and employers are reviewing your social networking sites and performing Google searches to […]

Don’t Mask It

By Cedric Friesen | October 6, 2020

Do you ever twist your face and raise an eyebrow when you hear an advertisement?  Have you seen a commercial then rolled your eyes with a huff?  You know, the one where the offer seems […]

How ya like THEM Apples!

By Brian Jackson | October 1, 2020

This past weekend my family took a walk through Ecker’s Apple Farm.   It was the first time it really felt like summer was over.  The leaves are starting to change, the temps have dropped and […]