Eat. Drink. Shop. Local.

While listening to one of our radio stations this morning, (95.7 THE ROCK) I heard a very spontaneous conversation that cannot be overstated.

Brian, Jean and Scott Shaw are LONG time Mid-West Family employees and they practice what they preach. I thank them for all they do for Mid-West Family and all of the other local businesses.

We’re all planning to do some holiday shopping soon. Please consider one of the great local businesses listed at AroundRiverCity.com. Many of them are even selling online! Our team is working behind the scenes to put together a campaign to really hammer this message this holiday season. Thanks to all of the other organizations that are as well.

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Holiday Shopping

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

The Night Shift

By Lori Morton-Lockley | December 8, 2020

Big props to the unsung heroes who bake our bread, deliver babies in the wee morning hours and answer the calls in the middle of the night. Those folks are so important – and so […]

THE NO TIE TAKE OUT

By Jean Taylor | December 2, 2020

In a typical year, we invite our listeners and supporters of the Rock Foundation to join us for a special evening of great food, beverage pairings and fun at Piggy’s Restaurant. Well, 2020 is anything […]

Choose Joy

By Cedric Friesen | December 1, 2020

Many things haven’t exactly been pleasant in 2020. We can still look through pain and discomfort to choose joy.

Thankful for Engineers

By Brian Jackson | November 26, 2020

No, not that kind of engineer. (but it would be awesome if they wore those cool hats!) The responsibilities of a Broadcast Engineer is a list that keeps… on… growing. The tech at a company […]

Just Text Me!

By Lori Morton-Lockley | November 24, 2020

I recently watched my daughter apply for a position and was surprised by how much of the interview process happened via text. And why not? So much of our communication happens this way! Texting is […]

Zoom With Santa

By Jen O'Brien | November 19, 2020

He knows when you’ve been naughty or nice, but what he really needs to know….is what you want for Christmas! Mid-West Family La Crosse has teamed up with Mid-West TV & Appliance and Santa’s helpers for […]