Jen O'Brien

As VP of Innovation, I bring over 30 years of experience in broadcast media and digital marketing to my role overseeing client success and marketing efforts. The power of communication has always fascinated me, and as the world has changed, so too has my interest in understanding how to effectively connect with audiences. I believe that storytelling is at the core of all great marketing campaigns, and my experience in media has taught me the importance of delivering that story in the right way and at the right time. At Mid-West Family, we pride ourselves on creating positive change for our clients through engaging content that helps people connect and communities come together.

a large crowd of people at a concert

Country Boom or Bust

Why can’t La Crosse have something like this? Thought Jon Holthaus, while attending a festival in northern Wisconsin and so began the story of Country Boom. This is the festival experience you’ve been waiting for, nestled in the old golf course at Maple Grove Venues and close to home. Country Boom is all about creating

Country Boom or Bust Read More »

two glasses of champagne with lights in the background

A Season of Giving and Gratitude

Imagine hitting rock bottom. What does that look like? Perhaps you lose your job, or a serious illness wreaks havoc on your body. Debts pile up. Situations pile on. It doesn’t take much to destroy the delicate balance between having it all and losing everything. Disaster is merciless.   Take a deep breath. My goal isn’t to trigger a full-blown anxiety attack, especially

A Season of Giving and Gratitude Read More »

elf town santa virtual ad

Zoom With Santa

He knows when you’ve been naughty or nice, but what he really needs to know….is what you want for Christmas! Mid-West Family La Crosse has teamed up with Mid-West TV & Appliance and Santa’s helpers for Zoom With Santa! When you set up a private Zoom with St. Nick, you can tell that jolly man in

Zoom With Santa Read More »

thumbnail 2020 Miracle34th desktopbanner web1920x1080

Miracle on 34th Street

WIZM News will be broadcasting the La Crosse Community Theater play, Miracle on 34th Street, live on air! Tune in to 1410 WIZM on December 12th at 6PM to listen to the live performance. You won’t wanna miss this! About Miracle on 34th Street It takes more than seeing to believe! No one can deny

Miracle on 34th Street Read More »

unnamed 9 e1602870654829

Rounds for Rescues

On Friday, October 9th Mid-West Family teamed up with the Coulee Region Humane Society for Rounds for Rescues! 36 teams competed in this golf tournament to raise money for the Coulee Region Humane Society. In total, we were able to raise $8,275.00! Thank you to all of the Rounds for Rescues sponsors: Al’s Autobody J

Rounds for Rescues Read More »