I’m finding it harder and harder to focus. I’m not talking about focusing my attention, I’m talking about my eyes. It started out as being difficult to read menu’s in dimly lit restaurants, then hard to read a book in my living room. Even in well-lit rooms the words are getting fuzzy. A friend recently told me that once you start wearing glasses your eyesight declines quickly. That’s what I’m afraid of, but I know it’s time to focus.
Identify Who’s Important
When it comes to marketing it’s also important to focus. Even if you’re using mass media to build a brand it’s key to focus on who’s important. Identify the customer you want to hear your message and provide them with something that brings value to their life.
Reach them where they are now with a solution to their problem and your message will be heard. Even those potential customers who are on the fringe of your target market will hear your message and understand how you can help them.
Need Help Focusing?
Me and my team at Mid-West Family are great at uncovering the right message that will knock the socks off your best customers. Drop me a line or click for a free digital evaluation. What’s in it for you? A marketing plan that will develop measurable results!
Give this Wicked Smart Podcast a listen. Stephen Semple is a Wizard of Ads Partner and Director of Wizard of Ads Canada. Much of his career has been focused on B2B marketing using mass media, digital media, direct mail and direct response advertising. He explains how to identify your best customers and reminds us of 3 key points in effectively reaching those prospects.
In the meantime, I’m going to keep practicing with my glasses before I go public.
