It’s About the Buzz

Some people like listening to a bonfire crackle or watch waves lapping on the ocean.  I like watching bees.  I’ve been known to pull up a lawn chair and sit in front of my bee hives to listen and observe.  I could do it all afternoon.  Bees fascinate me.

Fall in Wisconsin is a crucial time for a bee.  Winter is looming and so is transformation from comfort to adversity.  The end of a year brings shorter days and colder temps.  Many companies see a turning of the calendar as a time of evaluation, preparation and sometimes change.  In business it could mean a busier season or a slowdown depending on the type of products or services offered.  

When facing change, we can sit and wait for the worst or we can prepare like bees in their habitat to take on uncertainty head on.  The bees seem especially vulnerable and they know it.  In early September when the outside temperatures dip to under 55 degrees, the bees start gathering for winter warmth.  A misconception about the honey bee is that they hibernate.  The bee maintains a warm temperature to keep the colony alive.  They accomplish this by creating a cluster around the queen.  By shivering and flapping their wings they create warmth to keep the queen around 90 degrees in the middle of the ball. 

Bees are prepared for the season.  They spend their summer gathering, collecting and building so they can produce honey to live on and a secure hive to keep the cold out.  Their instincts kick in and they consume the honey they’ve stored all summer to replenish their energy and survive the cold months.

Only the strong survive right?  Being strong is helpful but more important is being adaptable.  Those who survive are those who are prepared and best at handling change.  From political uncertainty and taxes to holiday hours and vacations, whatever the season means to your business, it probably represents a time of shift. The northern hemisphere points away from the sun and the calendar flips every year.  We know it’s coming.  Prepare and be ready so you’re in a position to make honey when your time is right.

With snow standing on the hive and winter wind whipping around, I stare at the hive wondering how the girls are doing.  If I open the insulation packed box to check, all the heat that the bees have stored would escape. So, the bee life remains a mystery as I wait and trust in their preparation and hope that in the spring I find a healthy hive ready to start the process all over again.  Let my team of busy bees help you plan for what’s coming up in your business.  It’ll be sweet, I promise.

Bee

Cedric Friesen

Explore Cedric Friesen's commitment to charity with the Kiwanis Club and Hunger Task Force. A true Minnesota sports enthusiast and strategic business leader!
a group of men carrying golf clubs

What is Cause Marketing, and Is It Right for Your Business?

By Amanda McMahon | June 30, 2025

The modern-day consumer expects more from their product and service providers, including shared values. 86% of consumers will likely buy from purpose-driven businesses–especially if the businesses share in their values and beliefs.   This is an important element […]

Read More
a person typing on a keyboard

Content Marketing Trends 2025: Staying Ahead in the Game

By Amanda McMahon | June 10, 2025

As we progress into 2025, staying ahead of content marketing trends is crucial for businesses striving to maintain a competitive edge. In today’s rapidly evolving digital landscape, relying on past successes is no longer sufficient. With shifting […]

Read More
a group of people sitting in chairs

Multi-channel Marketing: Engaging Your Customers on Multiple Platforms

By Amanda McMahon | May 5, 2025

In today’s dynamic market, meeting consumers where they are is crucial. With the multitude of platforms and devices available, a one-size-fits-all marketing approach is ineffective. Enter multi-channel marketing, a strategy that recognizes diverse audience habitats […]

Read More
a logo with colorful hand prints

Celebrating the Success of the Children’s Miracle Network Radiothon

By Amanda McMahon | October 21, 2024

A Community United for a Great Cause In a heartwarming display of community spirit, Mid-West Family La Crosse came together with the community to support kids and families in need through the Children’s Miracle Network Radiothon. Held […]

Read More
a close-up of a handshake

Elevating Engagement: A Strategic Map Across the Customer Landscape

By Amanda McMahon | June 28, 2024

Elevating engagement demands a strategic approach that spans the entire customer journey, from initial awareness to long-term loyalty. This process isn’t just about grabbing attention; it’s about forging lasting relationships that cultivate loyalty and advocacy. […]

Read More
a group of people sitting around a table

How to Build a Vibrant Community on Social Media

By Amanda McMahon | June 24, 2024

Building a vibrant community on social media isn’t just a trend—it’s a strategic necessity for businesses aiming to thrive in today’s digital landscape. A thriving online community can foster brand loyalty, drive engagement, and serve as a powerful marketing […]

Read More