What’s Your Game Plan?

As soon as the kids return to school it seems as if summer comes to an abrupt end. This year may be a bit different as we wait for Friday night lights and a consistent school day. Before we know it, we’ll be giving 2020 a princess wave goodbye and popping the cork on a new year. My most successful business owners are those who keep their eyes on the road ahead but glance back in the rear view mirror every once in a while. Some less prepared are forced to start looking ahead to the new year and haven’t had a chance to look back to see how they’re doing yet. As we come upon the last few months of the year, take a second to look over your shoulder and see how far you’ve come. What’s working with your business and where can you improve? A manager in the 7th inning continues to make adjustments to win the baseball game. In marketing we are constantly measuring, evaluating and analyzing. We stick with our game plan and ensure that we finish with a win. If you need someone to facilitate your evaluation and help you come up with a game plan, give me a call.  My team of strategists and I are happy to help and we love post-game celebrations!

Young baseball player holding a bat

Cedric Friesen

Explore Cedric Friesen's commitment to charity with the Kiwanis Club and Hunger Task Force. A true Minnesota sports enthusiast and strategic business leader!
Event Marketing with Wedding World. Vendors showcasing their services and products for weddings in La Crosse Wisconsin. This event is held by Mid-West Family La Crosse

Wedding World: The Top Event Marketing Venture for Vendors in The Coulee Region

By Teri Market | December 5, 2025

If you have spent any time in the wedding industry, you already know this. Couples do not just shop for vendors. They shop for experiences. They want to meet you, see your work up close, […]

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Three golfers near golf carts.

What is Cause Marketing, and Is It Right for Your Business?

By Amanda McMahon | June 30, 2025

The modern-day consumer expects more from their product and service providers, including shared values. 86% of consumers will likely buy from purpose-driven businesses–especially if the businesses share in their values and beliefs.   This is an important element […]

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Graphs on a laptop screen

Content Marketing Trends 2025: Staying Ahead in the Game

By Amanda McMahon | June 10, 2025

As we progress into 2025, staying ahead of content marketing trends is crucial for businesses striving to maintain a competitive edge. In today’s rapidly evolving digital landscape, relying on past successes is no longer sufficient. With shifting […]

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a group of people sitting in chairs

Multi-channel Marketing: Engaging Your Customers on Multiple Platforms

By Amanda McMahon | May 5, 2025

In today’s dynamic market, meeting consumers where they are is crucial. With the multitude of platforms and devices available, a one-size-fits-all marketing approach is ineffective. Enter multi-channel marketing, a strategy that recognizes diverse audience habitats […]

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a logo with colorful hand prints

Celebrating the Success of the Children’s Miracle Network Radiothon

By Amanda McMahon | October 21, 2024

A Community United for a Great Cause In a heartwarming display of community spirit, Mid-West Family La Crosse came together with the community to support kids and families in need through the Children’s Miracle Network Radiothon. Held […]

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a close-up of a handshake

Elevating Engagement: A Strategic Map Across the Customer Landscape

By Amanda McMahon | June 28, 2024

Elevating engagement demands a strategic approach that spans the entire customer journey, from initial awareness to long-term loyalty. This process isn’t just about grabbing attention; it’s about forging lasting relationships that cultivate loyalty and advocacy. […]

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