branding

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Building a Strong Brand: Strategies for Small Businesses

In a time when the market is overflowing with emerging businesses, standing out is no longer just an advantage, but a necessity. A well-defined brand goes beyond a catchy tagline or a memorable logo; it serves as the heartbeat of your business, encapsulating everything from your mission to your customer’s journey. While it’s often misconceived […]

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Study Shows Audio Advertisements Triumph Over Video in Garnering Attention and Enhancing Brand Recall

One of the largest media agencies, Dentsu, has published a groundbreaking study about the effectiveness of various audio mediums. In particular, the study focused on the media attentiveness of consumers when listening to radio and podcast advertisements compared to several types of visual ads. The subject’s attentiveness was measured based on the degree to which the subjects were

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