 Advertising is an ever-evolving world where staying up-to-date with the latest trends is not just recommended, it’s necessary. One trend that is revolutionizing how businesses connect with their audiences is Over-the-Top (OTT) advertising. This powerful and versatile tool is swiftly changing the game. But what exactly is OTT advertising and how can it benefit your business? Let’s take a […]
If you want to reach online audiences, there are two core concepts that need to feature dominantly throughout all your online marketing efforts: SEM and SEO. While they sound similar, they encompass two distinct aspects of customer outreach: Follow these steps to ensure both aspects are present throughout your marketing and advertising efforts. Have a Question?
Auditory entertainment has always been popular, and now it’s taking off across multiple channels. Commuters listen to the radio in their car or in stores. People listen to their preferred podcasts, eBook services, or streaming platforms at home, at work, and on the go. However, because these media spread across multiple different channels and even
Radio & Digital Marketing: A Match Made in Heaven Read More »
Your business needs a personalized marketing approach, and that starts with a personalized strategy session from the local experts at Mid-West Family. We provide our clients with a Customer Needs Analysis (CNA) so they can develop a deep understanding of their customers, refine their branding to reach those customers, and maximize the engagement between their company and their shoppers.
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Short marketing campaigns are essential tools for achieving specific objectives and milestones. One campaign can introduce a new service, while another campaign might rev up interest in your summer sale. However, if you don’t have an overarching marketing strategy, those efforts are disconnected and may not feed directly into your long-term growth goals. Before you start developing individual campaigns, create
Cause marketing is a strategy used by for-profit businesses that focuses on a collaboration with a non-profit organization. It identifies a need of the community or the business’s target audience and seeks to answer that need while simultaneously increasing awareness of what the business as a whole has to offer. Cause marketing is often highly
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