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Creative Brief

Select preferred social platforms:(Required)

Facebook

Instagram

Campaign start date:

MM/DD/YYYY

Campaign end date:

MM/DD/YYYY

Business name:(Required)

Please enter the complete name of your business.

Business phone number:

Business email address:

Business address:

Website

Please describe your business:(Required)

What products or services do you offer? (Please list in order of importance):(Required)

What do you want your ideal customers to do when they see your social media presence?(Required)

Choose one

Who are your CURRENT customers?

Gender:

Age:(Required)

Location(s):(Required)

Cities/towns/states that you serve

Demographic:(Required)

Age, marital status, etc.

Interests/Behaviors:(Required)

Who are your IDEAL customers?

Gender:

Age:(Required)

Location(s):(Required)

Cities/towns/states that you serve

Demographic:(Required)

Age, marital status, etc.

Interests/Behaviors:(Required)

What makes you unique?

Do you have any testimonials?

If applicable, please paste a link here to your testimonials

Do you provide quotes/estimates?(Required)

Do you have a tagline/slogan?(Required)

What are the key messages you want to relay?(Required)

Words or phrases your customers would use to search information related to your business

What tone of voice do you want us to use for your posts?(Required)

Humor/professional/informative/light-hearted/etc.

What look/feel would you like for your social media page(s)?(Required)

Clean/modern/fun/colorful/etc.

Is there a color scheme you would like us to use?(Required)

Greyscale/company colors/neautrals/etc.

Do you have a company logo you'd like us to use?(Required)

If yes, please upload below or email

File

Max. file size: 128 MB.

Do you have your own images you'd like to use?(Required)

Is stock photography okay to use?(Required)

Would you like us to boost your social media posts for an additional cost?(Required)

Yes - boost for $100/month total (additional $50/month)

Yes - boost for $150/month total (additional $100/month)

Yes - boost for $200/month total (additional $150/month)

NO - the included $50/month is fine

This boosting is IN ADDITION to the included $50 that comes with social media management

Facebook

Preferred/existing Facebook page name:

If existing, please provide URL

Preferred email to be used (if not existing):

What would you like us to highlight on your Facebook page?

Provided Service(s)

Success Stories

Products

Brand awareness

Select all that apply

Instagram

What would you like us to highlight on your Instagram page?

Provided Service(s)

Success Stories

Products

Brand awareness

Select all that apply

Preferred/existing Instagram Handle (username):

If existing please provide URL

Preferred email to be used (if not existing):

Linked In

Existing LinkedIn profile:

Please provide URL if applicable

What would you like us to highlight on your LinkedIn page?

Provided Service(s)

Success Stories

Products

Brand awareness

Select all that apply

Email Marketing

Do you currently utilize email marketing?(Required)

Is this Internal or External Email Marketing?

What do you/would you like to highlight in an email campaign?

Provided Service(s)/ Products

Testimonial/ Success Stories

Promotion/ Sale

Brand awareness

Select all that apply

Video

What is the focus of the video project? Please note in the box below the goal of each video

Provided Service(s)/ Products

Testimonials

Activation/Promotion/ Sale

Brand awareness

Select all that apply

Indicate how many videos we are producing and the goal of each individual video. Please also include a desired brand tone.(Required)

Humor/professional/informative/light-hearted/etc.

What would you like us to highlight in your videos? Please note in the box below the goal of each video

Provided Service(s)/ Products

Success Stories/ Testimonials

Promotion/ Sale

Brand awareness

Select all that apply

Are we using client assets other than a logo? If yes, we will need a release. See Jen for this release.

Yes

No

Do you have a tagline/slogan?(Required)

File

Max. file size: 128 MB.

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201 State St, La Crosse, WI 54601
(608) 782-1230

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