Olson Solar Energy Lead Generation Campaign
Olson Solar Energy wanted a way to gain more qualified leads. Mid-West Family employed a number of marketing tactics throughout the year which leveraged their strong brand presence as well as a contest to generate leads.
![Olson Solar Energy contest form Olson Solar Energy contest form](https://midwestfamilylacrosse.com/wp-content/uploads/2020/07/contest-screenshot.png)
Goals
- Increase leads
- Increase brand recognition
- Increase website traffic
- Increase their digital footprint
- Increase overall number of projects acquired, and overall profit.
Solution
The Mid-West Family team executed a month-long contest on two of its stations to give away a solar system worth $10,000. The contest was promoted with a fully integrated marketing strategy including:
- Radio Ads
- Live Promos
- Social Media
- Targeted Display
![Olson Solar Energy targeted display ad Olson Solar Energy targeted display ad](https://midwestfamilylacrosse.com/wp-content/uploads/2020/07/Targeted-Screenshot-300x250-3.png)
![Olson Solar Energy Homepage Olson Solar Energy Homepage](https://midwestfamilylacrosse.com/wp-content/uploads/2020/07/contest-homepage.png)
Results
Olson Solar Energy received nearly 1,000 qualified leads within our short contest timeframe. Additionally, their website traffic increased three-fold. Further retargeting after the contest ended generated more quality traffic to the website along with increased page views and time on site.