Olson Solar Energy Lead Generation Campaign
Olson Solar Energy wanted a way to gain more qualified leads. Mid-West Family employed a number of marketing tactics throughout the year which leveraged their strong brand presence as well as a contest to generate leads.
Goals
- Increase leads
- Increase brand recognition
- Increase website traffic
- Increase their digital footprint
- Increase overall number of projects acquired, and overall profit.
Solution
The Mid-West Family team executed a month-long contest on two of its stations to give away a solar system worth $10,000. The contest was promoted with a fully integrated marketing strategy including:
- Radio Ads
- Live Promos
- Social Media
- Targeted Display
Results
Olson Solar Energy received nearly 1,000 qualified leads within our short contest timeframe. Additionally, their website traffic increased three-fold. Further retargeting after the contest ended generated more quality traffic to the website along with increased page views and time on site.
