Olson Solar Energy

Olson Solar Energy Lead Generation Campaign

Olson Solar Energy wanted a way to gain more qualified leads. Mid-West Family employed a number of marketing tactics throughout the year which leveraged their strong brand presence as well as a contest to generate leads.

Olson Solar Energy contest form


  • Increase leads
  • Increase brand recognition
  • Increase website traffic
  • Increase their digital footprint
  • Increase overall number of projects acquired, and overall profit.


The Mid-West Family team executed a month-long contest on two of its stations to give away a solar system worth $10,000. The contest was promoted with a fully integrated marketing strategy including:

  • Radio Ads
  • Live Promos
  • Social Media
  • Email
  • Targeted Display
Olson Solar Energy targeted display ad
Olson Solar Energy Homepage


Olson Solar Energy received nearly 1,000 qualified leads within our short contest timeframe. Additionally, their website traffic increased three-fold. Further retargeting after the contest ended generated more quality traffic to the website along with increased page views and time on site.