Jason from Morgan's Jewelers is incredibly pleased with the collaboration and support he receives from Mid-West Family. He frequently mentions how much he trusts us to not only make recommendations that are consistent with what Morgan’s Jewelers represents as a jeweler in the Winona community, but most importantly we deliver results!
Goals
To achieve success for Morgan's Jewelers, our advertising strategy needed to focus on a multifaceted approach: enhancing lead generation to attract potential customers, amplifying brand recognition to establish a strong market presence, driving higher volumes of website traffic to engage a broader audience, expanding their digital footprint to reach customers across various online platforms, boosting project acquisition to ensure growth, and ultimately, maximizing overall profit for sustained business success.
Goal Overview
- Increase leads
- Increase brand recognition
- Increase website traffic
- Increase digital footprint
- Increase overall number of projects acquired
- Increase overall profit
Solution
We strategically selected a range of advertising solutions tailored to Morgan's Jewelers' unique needs. The captivating jingle created a memorable auditory brand presence, resonating with audiences and boosting brand recognition. Leveraging radio advertisements allowed us to tap into a broad demographic, driving increased leads through targeted airtime. The programmatic display ads always ensure a wide reach, increasing the digital footprint and directing more traffic to their new & improved website. With that, a website refresh enhances user experience and credibility, further contributing to lead generation. Lastly, engaging blog content establishes Morgan's Jewelers as an authority, nurturing leads and driving project acquisition for elevated overall profit.
Our Recommendations
- New Jingle
- Radio Branding Campaign
- Programmatic Display
- Website Refresh
- Blogs
Results
Morgan's Jewelers has shown a 44% year-over-year sales growth from 2020 to 2021. Morgan’s renewed all tactics in 2021, added Programmatic Video in 2022, and SEO plus directory listings in 2023 to drive more traffic to the store and the website. Jason Gamoke is incredibly pleased with the collaboration and support he receives from MWF. He frequently mentions how much he trusts Mid-West Family La Crosse to not only make recommendations that are consistent with what Morgan’s Jewelers represents as a jeweler in Winona, Minnesota, but also in delivering results.
Sound interesting?
Our experts will help you determine how any or all of these tactics fit into your overall marketing strategy. Request your free marketing analysis to find out if Mid-West Family is right for you and your business!
