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Concrete Solutions: Talent Acquisition and Recruitment Strategy Success
Client:Â Concrete Solutions
Industry:Â Construction
Goal:Â Gain at least 5 new employees through radio recruitment efforts
The Challenge: Hiring Fast and Finding Quality Help
Concrete Solutions was hit with a surge of late-season projects, creating an urgent need for additional employees. While their spring recruitment efforts via radio had been successful, this time they faced a unique challenge: attracting workers who were already employed elsewhere. With many potential candidates not actively looking for new opportunities, Concrete Solutions had to act quickly to craft a targeted strategy that would encourage these skilled professionals to consider making a career move. To stand out from competitors and appeal to workers in stable positions, the team knew they needed to offer compelling incentives and showcase the benefits of joining their company.
Radio Campaign
Radio played a crucial role in Concrete Solutions' ability to reach employed individuals who weren't actively seeking new job opportunities. By choosing 95.7 The Rock, a station known for its popularity on local job sites, they effectively connected with workers during their workday. The radio ads allowed them to speak directly to potential candidates, emphasizing the benefits of joining Concrete Solutions, including a signing bonus and the unique advantages over their current employers. This approach enabled Concrete Solutions to attract skilled workers quickly, filling positions with the right talent despite the competitive job market.
"Productive campaign! We hired 11 people." - John Greening, Recruiter at Concrete Solutions
The Results: Concrete Solutions Meets Hiring Demands
By refining their approach and focusing on offering competitive benefits, Concrete Solutions successfully navigated the hiring crunch, ensuring they could meet the demands of their new projects while maintaining quality and efficiency. They were able to get over 25 applicants and ended up hiring 11 new people, far surpassing their goal.
Conclusion
Concrete Solutions overcame a late-season hiring surge by using targeted radio ads to reach employed workers. With a competitive signing bonus and a focus on the benefits of joining their team, they quickly attracted qualified candidates. This strategy proved effective in meeting staffing needs and ensuring the success of their growing projects.
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