Marketing With Purpose

Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.

Start By Focusing

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

La Crosse Center debut

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. The new project includes expansion of a new North Hall, Riverside Ballroom, Riverside Terrace, meeting rooms, suites, plus the remodeled front lobby and 2-story staircase. The main arena got a …

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Pints for Pints

We’ve teamed up with the American Red Cross, and the Pearl Street Brewery for “Pints for Pints” – 2 day Holiday Blood Drive!  Give the gift of life, and get rewarded with a complementary “pint” of beer from the Pearl Street Brewery (if preferred, non alcoholic beverages also available), PLUS you’ll receive a $10 Amazon …

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No Tie

Skip the fancy clothes and join us for a casual, very special night out! November 6th, at Piggy’s (Ballroom), we are in for a treat. A special night of food and beverage pairings, created by Chef Chris, for our 4th annual No Tie event. All proceeds from the evening benefit the Rock Foundation. Delicious food …

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Rounds for Rescues

It was a beautiful fall day on the golf course to benefit the Coulee Region Humane Society! Thanks to everyone who joined us for Rounds for Rescues. Friday we delivered the proceeds, from the event, to Heather and her devoted staff at the Coulee Region Humane Society. Plans underway for next year so be sure …

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CMN Radiothon

Join Mid-West Family, as we embark on the largest local fundraising opportunity of the year for the Children’s Miracle Network Hospitals at Gundersen Health System! Hear from local children and families, helped by Children’s Miracle Network Hospitals, when you participate in this two-day broadcasting event! We hope their stories of courage will inspire you to …

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