Master Your Remarketing

Buyers travel along a journey from awareness to consideration and finally decision. While reaching potential customers long that path is getting more difficult, it is becoming more important. Learn about remarketing as I traveled from a gardener to a customer.

Under the Influencer

I was a teenager ripe to be influenced by the Andre Agassi’s Nike ads representing the vibrant and rebellious 80’s culture that I embraced. Influencer marketing has changed a bit since 1986 yet much is the same. Check out my blog about Influencer marketing then join me as I lace up my Nike Hot Lava’s and talk about influencers impacting your business.

Marketing With Purpose

Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.

Start By Focusing

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

La Crosse Center debut

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. The new project includes expansion of a new North Hall, Riverside Ballroom, Riverside Terrace, meeting rooms, suites, plus the remodeled front lobby and 2-story staircase. The main arena got a …

La Crosse Center debut Read More »

Pints for Pints

We’ve teamed up with the American Red Cross, and the Pearl Street Brewery for “Pints for Pints” – 2 day Holiday Blood Drive!  Give the gift of life, and get rewarded with a complementary “pint” of beer from the Pearl Street Brewery (if preferred, non alcoholic beverages also available), PLUS you’ll receive a $10 Amazon …

Pints for Pints Read More »

No Tie

Skip the fancy clothes and join us for a casual, very special night out! November 6th, at Piggy’s (Ballroom), we are in for a treat. A special night of food and beverage pairings, created by Chef Chris, for our 4th annual No Tie event. All proceeds from the evening benefit the Rock Foundation. Delicious food …

No Tie Read More »