La Crosse Center debut

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday.

The new project includes expansion of a new North Hall, Riverside Ballroom, Riverside Terrace, meeting rooms, suites, plus the remodeled front lobby and 2-story staircase. The main arena got a facelift too with all new seating, new scoreboards and sound system. High ceilings and large windows, allow for great views of historic downtown and the Mississippi river.

We welcome the opening of the newly expanded and renovated La Crosse Center and look forward to concerts, events, celebrations, conventions and more to in 2022!

a building with glass doors and a sign

Jean Taylor

Discover Jean Taylor, the cherished morning host of 95.7 The Rock! With over 20 years of experience, she’s a dedicated event coordinator and community leader.
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