Consistency is Key

In 1989, professional tennis player Andre Agassi told the world “Image is everything.” Overnight, a phrase used to sell cameras seemed to be everywhere. In business, that phrase still holds true today.

Is the image of your business consistent? Not only in terms of how people think about your business, but also in terms of how your business is seen and heard. Are your colors consistent across the board? In your logo, in your signage, on your letterhead, on your website. How about the sound? Does your business have a jingle? Is your message consistent? Does your business have a voice delivering that message where if someone hears it, a connection is made?

Sure, there’s a lot of dots to connect to keep your marketing consistent and on the same page. But once you establish what that is, it makes marketing your business a heck of a lot easier.

Curious about having an outsider look at what your business is doing right to keep it consistent? Let Mid-West Family Marketing take a peek with a free digital evaluation. We promise it won’t hurt, and you’ll walk away with a few ideas. Image may be everything, but consistency is key.

Is your message consistent? If someone hears your ad, sees your logo or clicks to your website is a connection made?

Cedric Friesen

Husband, Dad, Boss, Leader, Fan. Cedric enjoys serving with the Kiwanis Club and on the board of the Hunger Task Force. He’s also been involved with numerous charity events and fundraisers through Mid-West Family. He’s true to Minnesota sports teams and tolerates most Wisconsin teams. When it comes to business Cedric loves win win win situations!

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