The one…down by the river!

For 16 years, we’ve been gathering on Pearl Street in Downtown La Crosse for some St. Paddy’s Day fun. It’s 95.7 The Rock’s annual St. Paddy’s Day .01K! That’s right – 32.8 feet to be exact. We call it the world’s shortest run/walk. Beside the silly fun of it all, proceeds from the event benefit the Hunger Task Force. Over the years, this event has raised more than $70,000 for the HTF!

In 2020 this event, like all things, was cancelled. This year we were determined to find a way, safely, to continue the long tradition of this St. Paddy’s Day fun and the goal of supporting our local food bank.

We worked in conjunction with the La Crosse County Health Department and the City of La Crosse Park and Rec Department and developed a plan. This year, we held the St. Paddy’s Day .01K … down by the river! Moving to Riverside Park allowed us more space for social distancing and we staggered the run over the course of a couple hours.

We were blessed with a beautiful sunny day and our community rallied to show their support. Thanks to partners, Paul’s Heating and Air Conditioning, Schneider Accounting and Tax, 1st Business Solutions, Brothers Bar and Genzie’s Gameday Pub, that helped make this special day possible.

Learn more about the important role the Hunger Task Force plays in eliminating hunger in our area and you might want to start your training now for next years .01K!

a group of people wearing green shirts and masks walking on a street

Jean Taylor

Discover Jean Taylor, the cherished morning host of 95.7 The Rock! With over 20 years of experience, she’s a dedicated event coordinator and community leader.
a coffee mug and tablet on a table

Brand Equity Unleashed: Maximizing Your Business Value with Mid-West Family

By Amanda McMahon | April 5, 2024

Establishing a robust brand isn’t just advantageous; it’s essential for long-term success. Brand equity, the intangible worth a brand holds in consumers’ minds, significantly influences market positioning, customer loyalty, and your business’s overall value. Yet, enhancing brand equity isn’t left to chance. […]

Read More
a person using a tablet

Crafting Compelling Narratives: How Our Content Marketing Services Drive Engagement

By Amanda McMahon | March 26, 2024

In today’s digital world, where consumers face a constant barrage of messages and ads, standing out and grabbing their attention is tougher than ever. This saturation can cause consumers to tune out, posing a challenge […]

Read More
a person typing on a laptop

Revolutionize Your Email Marketing: Tips for Higher Engagement

By Amanda McMahon | March 18, 2024

In today’s digital era, where social media platforms and messaging apps often take the spotlight in marketing discussions, it’s easy to forget about one of the oldest yet most powerful tools in a marketer’s arsenal: email. Despite its age, […]

Read More
a woman typing on a laptop

Building a Strong Brand: Strategies for Small Businesses

By Amanda McMahon | March 11, 2024

In a time when the market is overflowing with emerging businesses, standing out is no longer just an advantage, but a necessity. A well-defined brand goes beyond a catchy tagline or a memorable logo; it […]

Read More
a group of white thumbs up symbols

The Ultimate Guide to Social Media Marketing in 2024

By Amanda McMahon | February 27, 2024

Welcome to the ever-evolving realm of social media marketing in 2024! As technology progresses and consumer behavior evolves, staying ahead of the game is vital for businesses aiming to boost their online presence. This inclusive […]

Read More
a collage of images

Navigating the Future: Emerging Trends in Marketing Technology

By Amanda McMahon | February 21, 2024

Trying to manage multiple different marketing channels, marketing tools, and emerging marketing trends is a big challenge for small and local businesses. There are only so many avenues and tasks you can manage with a […]

Read More