The Benefit of Benefits!

As a Human Resource Professional, you have done everything right! You reviewed the job description, determined the best way to acquire talent and then conducted some killer interviews. Now, you found “the one”! So, why then, when you’re reviewing the job offer with the candidate, does your offer fall flat? Benefits are often an afterthought during recruitment AND make a big difference in your sealing the deal! In fact, in a 2020 survey of employees, GRiD found that close to 32% of employees say benefits are as important as salary.

Understanding what your employees want requires some planning and communication. Before you make changes, you’ll want to determine what benefits your company can afford, as well as evaluate what makes sense for your employees. Take a good hard look at your current pool of people. Thoughts and needs of employees change as they grow older and change priorities.

The most popular benefits include: health insurance, paid time off/vacation days, vision insurance, dental insurance, 401k retirement plans, life insurance and short- and long-term disability. If you’re going to step beyond these, you’ll want to review the potential of adding things that enrich and make your employees life easier.

At the end of 2020, our company gave each employee a sum of money to spend with a local business! This was an amazing way for our organization to support area businesses (our life blood) and give back to the employees. The benefit was in-line with our company mission as well as a beautiful way to recognize our employees’ contribution over the year. These are the kinds of benefits that don’t get reviewed with a new hire – perhaps it should.

Benefits have never been my favorite part of recruitment. I’ve always “delegated” this to someone else. Learning how important benefits are for offer acceptance makes me want to spend more time learning about benefit options. What unique options does your company offer? How are these options being received from both your current and prospective employees? Drop me a note. I’d love to hear from you!

Be well,

Lori

Lori Morton-Lockley

Lori is a Brand Strategy Manager working at Mid-West Family La Crosse and contributor to CouleeRegionJobs.com. As a former Human Resource Professional, Lori knows the challenges businesses face finding and securing good talent. Lori will work with you, using her almost thirty years in Human Resources, to determine your goals and help you find the right tactics to achieve them. Additionally, Lori works with clients in all categories to grow their business. If you have questions about recruiting employees or want to grow your business, give Lori a call.

Nailing It – A Guide to Virtual Job Fairs and Interviews

By Lori Morton-Lockley | January 5, 2021

A lot of things have changed since March. The way we apply for and secure a great job is one of them. Arguably there are positives and negatives to hiring virtually. But for now, and […]

Read More

A Season of Giving and Gratitude

By Jen O'Brien | December 29, 2020

Imagine hitting rock bottom. What does that look like? Perhaps you lose your job, or a serious illness wreaks havoc on your body. Debts pile up. Situations pile on. It doesn’t take much to destroy the delicate balance between […]

Read More

Managing Your Marketing is a Job for the Experts

By Cedric Friesen | December 29, 2020

Itching to ramp up your marketing efforts but not sure you can handle it yourself? It may be time to find a marketing partner to manage your customer’s journey.

Read More

Be Everywhere

By Brian Jackson | December 24, 2020

We have another WICKED SMART WEBINAR coming up in a few weeks! Reserve your spot now as we hear from Ian Magley or EastMain Digital Marketing. He’ll be presenting The “Be Everywhere” Marketing Plan – How to Advertise Like Amazon with a Local Sized Budget

Read More

On Your Mark, Get Set, GOOOOOOO!

By Lori Morton-Lockley | December 22, 2020

2021 is just around the corner. Like many people, I’m wondering how I can make sure our team starts off on the right foot. What are things we need to do to clearly identify our […]

Read More

Operation Poinsettia

By Jean Taylor | December 18, 2020

A long standing Holiday tradition, Operation Poinsettia, has been a staple of this magical season with WIZM over 35 years. All of us at Mid-West Family look forward to this special day every year! We […]

Read More