Eat. Drink. Shop. Local.

While listening to one of our radio stations this morning, (95.7 THE ROCK) I heard a very spontaneous conversation that cannot be overstated.

Brian, Jean and Scott Shaw are LONG time Mid-West Family employees and they practice what they preach. I thank them for all they do for Mid-West Family and all of the other local businesses.

We’re all planning to do some holiday shopping soon. Please consider one of the great local businesses listed at AroundRiverCity.com. Many of them are even selling online! Our team is working behind the scenes to put together a campaign to really hammer this message this holiday season. Thanks to all of the other organizations that are as well.

LocalLogoHolidayARC2

Holiday Shopping

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

How to Plan an Annual Marketing Strategy

By Amanda McMahon | May 24, 2023

Short marketing campaigns are essential tools for achieving specific objectives and milestones. One campaign can introduce a new service, while another campaign might rev up interest in your summer sale. However, if you don’t have an overarching marketing strategy, those […]

9 Impressive Benefits of Cause Marketing Campaigns

By Amanda McMahon | May 17, 2023

Cause marketing is a strategy used by for-profit businesses that focuses on a collaboration with a non-profit organization. It identifies a need of the community or the business’s target audience and seeks to answer that […]

Don’t Bank on Tactics, You Need a 12 Month Marketing Strategy

By Amanda McMahon | May 10, 2023

Short-term marketing doesn’t take long to plan, and you’ll likely attract leads and sales at a faster pace. It can be an appealing option for businesses that haven’t built up a larger audience yet.   However, […]

5 Reasons to Try Recruitment Marketing for Talent Acquisition

By Amanda McMahon | May 3, 2023

If businesses want to attract top talent and bring it into their teams, recruitment marketing is one of the best strategies to help achieve this. Recruitment marketing uses various effective tactics to appeal to and nurture new […]

6 Marketing and Advertising Strategies for Interior Remodeling Businesses

By Amanda McMahon | February 15, 2023

As an interior remodeling business, you want to ensure you can reach customers who genuinely need and want your services. You have a local customer base and must reach audiences that need your services. In addition, you may face a high degree of competition in your local area. Marketing for interior remodelers is the key to becoming a known […]

How to Develop a Home Improvement Marketing Strategy

By Amanda McMahon | February 8, 2023

Developing an effective home improvement marketing strategy for your company is essential. Your business likely faces a high degree of competition in your local area. Many competitors offer customers similar services to the ones you provide, so […]