Whether looking down Broadway in Nashville or at a stick in the sand on a Cay of the Bahamas, “sign sign everywhere a sign” as the song goes. This season our yards are littered with political signs vying for us to remember a name. It’s no inflatable floppy man but the good sign spinners can make a living getting your attention. I’ve admired the diverse signage in Nashville and by the tiki bar on the beach. I’m an ad guy though.
Some signs tell how to get where we are going or to encourage us to take a different route. Signage can provide brand recognition, sell products and solve confusion. It takes consulting with a good designer who will help with the look and the words to match your brand.
Image is everything, right? From your web-site to your front door. Customers will judge your business by the quality, design, location and look of your signage. I saw a truck with a spray painted, uneven stenciled business logo on its door. Complete with duct tape holding a piece of the trucks trim on. It didn’t scream “quality” business to me. How does your look reflect your product or service?
From a trade show or company vehicle to the window clings on your store front, build your brand and connect with your potential customer long before they visit your website or walk in your door. Greater recognition will result in loyalty and repeat business. Signs reach a vast audience of potential buyers who can’t fast forward the commercial or click the skip button. A well placed, eye-catching sign is there for everyone to see all the time.
We can get serious about having fun with logo design, vehicle wraps, yard signs, banners, window clings, business signage and more. Deciding if these tactics fit into your brand strategy is what we do best to help you reach your customers. Reach out. All signs point to success!
