You Can’t Cancel Oktoberfest

No tapping of the Golden Keg this year? No Maple Leaf or Torchlight Parade? No “Swing Crew” on the stage in the main tent with 3k of your closest friends?

Nope. It sure will be strange.

But if you think people aren’t going to find other ways to “Fest” you’d be way wrong. My social media feeds are filled with all kinds of people making alternate plans. Some are having small gatherings in their yards, bands playing on patios, and some are even tapping “Golden Cans”.

Everyone’s definition of “Fest” is different. For real. A lot of events in La Crosse draw people from all over but Oktoberfest is the only one where people will go home and brag about it to their friends without even having stepped foot on the Oktoberfest grounds or attended a single parade.

“So what did you do this weekend?”

Would anyone ever answer that with, “I went to Riverfest in La Crosse!” unless they actually stepped foot on the grounds? (Some people don’t think it counts unless you’ve had Rocky’s cheese curds)

“I went to Beer Wine and Cheese Fest” but they really just spent half of an afternoon eating tacos at Fish’s Bar?

Nope. But if you were in La Crosse during Oktoberfest doing ANYTHING…. you were “Festing”.

So back to those “Golden Cans”.

Around 1987ish, Mike Kearns and Charlie Hefti spray painted some beer cans and tapped them on the Friday morning of Oktoberfest at the WKTY studios near Goose Island. It’s been done ever year since. In 1987 they started doing it at Sloopy’s. If you get there early enough, you score one of the limited edition cans and everyone taps them together.

There’s a slight adjustment for “Covid 2020”.

People can sign up to hopefully be selected to have 2 of the cans delivered to their door. This year’s plan is to tap them at 11am when we should be tapping the Golden KEG at Oktoberfest. Our crew spent time yesterday getting them all wrapped. Sign up now and they might be delivering a couple to you!

Keep your distance and have a fun and safe Oktoberfest.

It may be way different than you’re used to, but it’s still Oktoberfest.

Group celebrating with drinks and snacks.

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

How to Improve Marketing: Branding, Logos, Messaging, and More

By Amanda McMahon | October 31, 2023

These days, it’s more challenging than ever for brands to thrive. Competition is fierce and to stay ahead of the curve, you will need to adapt and refine your marketing strategies. By embracing new messaging and the power of brand identity, you’ll enhance […]

Do You Know Who Your Customers Are?

By Amanda McMahon | October 27, 2023

Understanding your customers is crucial for any business. In this blog, we explore the importance of truly knowing your customers, highlighting the power of customer data collection and the role of buyer personas in creating a focused marketing approach. Join us on this journey […]

Transforming Your Business Through Strategic Marketing

By Amanda McMahon | October 18, 2023

Strategic marketing is not just a compass, but a dependable guiding force that businesses rely on to navigate the ever-changing landscape of transformation. By aligning meticulously planned marketing activities with core objectives, businesses can reshape and […]

Marketing Investments are Necessary but ROI Takes Time

By Amanda McMahon | September 29, 2023

In today’s fast-paced world, marketing investments require patience and a long-term strategy. While it may take time for the returns to materialize, this organic growth fosters genuine connections with the target market. Businesses should see […]

Is Your Business Focused on Brand Awareness?

By Amanda McMahon | September 28, 2023

Developing a strong brand awareness is crucial for businesses to stand out. It goes beyond a logo or slogan, encompassing a consistent impression that resonates with the target audience. This fosters recognition, trust, and engagement.  […]

Study Shows Audio Advertisements Triumph Over Video in Garnering Attention and Enhancing Brand Recall

By Amanda McMahon | September 21, 2023

One of the largest media agencies, Dentsu, has published a groundbreaking study about the effectiveness of various audio mediums. In particular, the study focused on the media attentiveness of consumers when listening to radio and podcast […]