You Can’t Cancel Oktoberfest

No tapping of the Golden Keg this year? No Maple Leaf or Torchlight Parade? No “Swing Crew” on the stage in the main tent with 3k of your closest friends?

Nope. It sure will be strange.

But if you think people aren’t going to find other ways to “Fest” you’d be way wrong. My social media feeds are filled with all kinds of people making alternate plans. Some are having small gatherings in their yards, bands playing on patios, and some are even tapping “Golden Cans”.

Everyone’s definition of “Fest” is different. For real. A lot of events in La Crosse draw people from all over but Oktoberfest is the only one where people will go home and brag about it to their friends without even having stepped foot on the Oktoberfest grounds or attended a single parade.

“So what did you do this weekend?”

Would anyone ever answer that with, “I went to Riverfest in La Crosse!” unless they actually stepped foot on the grounds? (Some people don’t think it counts unless you’ve had Rocky’s cheese curds)

“I went to Beer Wine and Cheese Fest” but they really just spent half of an afternoon eating tacos at Fish’s Bar?

Nope. But if you were in La Crosse during Oktoberfest doing ANYTHING…. you were “Festing”.

So back to those “Golden Cans”.

Around 1987ish, Mike Kearns and Charlie Hefti spray painted some beer cans and tapped them on the Friday morning of Oktoberfest at the WKTY studios near Goose Island. It’s been done ever year since. In 1987 they started doing it at Sloopy’s. If you get there early enough, you score one of the limited edition cans and everyone taps them together.

There’s a slight adjustment for “Covid 2020”.

People can sign up to hopefully be selected to have 2 of the cans delivered to their door. This year’s plan is to tap them at 11am when we should be tapping the Golden KEG at Oktoberfest. Our crew spent time yesterday getting them all wrapped. Sign up now and they might be delivering a couple to you!

Keep your distance and have a fun and safe Oktoberfest.

It may be way different than you’re used to, but it’s still Oktoberfest.

Group celebrating with drinks and snacks.

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

Celebrating the Success of the Children’s Miracle Network Radiothon

By Amanda McMahon | October 21, 2024

A Community United for a Great Cause In a heartwarming display of community spirit, Mid-West Family La Crosse came together with the community to support kids and families in need through the Children’s Miracle Network Radiothon. Held […]

Elevating Engagement: A Strategic Map Across the Customer Landscape

By Amanda McMahon | June 28, 2024

Elevating engagement demands a strategic approach that spans the entire customer journey, from initial awareness to long-term loyalty. This process isn’t just about grabbing attention; it’s about forging lasting relationships that cultivate loyalty and advocacy. […]

How to Build a Vibrant Community on Social Media

By Amanda McMahon | June 24, 2024

Building a vibrant community on social media isn’t just a trend—it’s a strategic necessity for businesses aiming to thrive in today’s digital landscape. A thriving online community can foster brand loyalty, drive engagement, and serve as a powerful marketing […]

AI and Marketing: Integrating New Technologies into Your Campaigns

By Amanda McMahon | June 14, 2024

As we venture further into the digital age, incorporating AI into marketing strategies has become a necessity for businesses striving for digital supremacy. This blog will delve into how AI is transforming marketing, the benefits […]

Are You Making These Common Social Media Mistakes?

By Amanda McMahon | May 30, 2024

Social media has become a cornerstone for businesses looking to engage with their audience, boost brand awareness, and increase sales. When used effectively, it can transform the way customers perceive and interact with your brand, […]

Tailoring Marketing Campaigns to Individual Preferences

By Amanda McMahon | May 23, 2024

Personalized marketing is essential for engaging today’s consumers by using data to understand and cater to individual preferences. With ample information available, businesses can tailor their messages to resonate more deeply with their audience. Generic […]