Olson Solar Energy

Olson Solar Energy Lead Generation Campaign

Olson Solar Energy wanted a way to gain more qualified leads. Mid-West Family employed a number of marketing tactics throughout the year which leveraged their strong brand presence as well as a contest to generate leads.

Goals

  • Increase leads
  • Increase brand recognition
  • Increase website traffic
  • Increase their digital footprint
  • Increase overall number of projects acquired, and overall profit.

Solution

The Mid-West Family team executed a month-long contest on two of its stations to give away a solar system worth $10,000. The contest was promoted with a fully integrated marketing strategy including:

  • Radio Ads
  • Live Promos
  • Social Media
  • Email
  • Targeted Display

Results

Olson Solar Energy received nearly 1,000 qualified leads within our short contest timeframe. Additionally, their website traffic increased three-fold. Further retargeting after the contest ended generated more quality traffic to the website along with increased page views and time on site.