Mid-West Family La Crosse building logo

Mid-West Family is locally owned by shareholder employees. We love La Crosse and feel responsible for making a difference in our corner of the world. For this reason, community service is a core value of our organization. In addition to service, we inform, entertain and help local businesses thrive. If you're talented, creative and ready to serve , you might be perfect for our team.

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Current opportunities will be posted here.

Brand/Content Manager

Mid-West Family La Crosse has a rare opening for a multi-station brand/content manager.

Mid-West Family is local and owned by its employees with heritage stations and a proven track record. (Z93, 95.7 The Rock, KQ98, Classic Hits 94.7, WIZM and WKTY).

We are searching for someone with a growth mindset that understands and embraces the ever-changing landscape of our business. Someone with vision and ability to adapt in a fluid environment. We are searching for that special someone with experience managing a team and building influencers. Do you understand and embrace social media, omni channel impact and community involvement? Are you a content creator with a vision to bring fun, relatable ideas to life? Do you work in collaboration with a team to develop and execute revenue generating promotions across multi stations and platforms? We are looking for you!

Responsibilities include but not limited to:

On air shift /voice tracking

Develop and coach talent

Assist in managing brands including air, imaging, digital assets, social, data base.

Build exciting promotions that are engaging and benefit the company, clients, and community.

Work collaboratively with sales and marketing to develop and execute revenue generating promotions and events that build brand and deliver success to clients.

Work in team environment across our stations and social platforms to maximize engagement.

Required Skill/Experience:

Minimum of 3 years’ experience managing people, coaching air talent and on-air shift

Excellent interpersonal skills

Compliance with all FCC rules and regulations

Strong work ethic and ownership of outcomes

Positive and energetic style

Problem solving skills and ability to manage deadlines

Proficiency in adobe audition, media touch, Microsoft office, word press and social platforms (Facebook, Instagram, Tik Tok). Music Master a plus.


Benefits include vacation, medical, dental, vision, other insurance and 401(k) retirement plan.

La Crosse is an outdoor enthusiast’s dream, on the banks of the Mississippi River. La Crosse enjoys a historic and dynamic downtown, being home to three colleges as well as two large regional health care facilities.

Please send resume and air-check to


Mid-West Family La Crosse is an Equal Opportunity Employer

Business Development Specialist

Business Development Specialist Mid-West Family La Crosse

Job Title: Business Development Specialist

Job Category: Sales and Marketing

Job Type: Full Time This is NOT a remote position and requires living in the area.

Job Details: A Business Development Specialist spends 75-85% their time prospecting for new business and building relationships with members of the local business community to make them aware of the suite of marketing services Mid-West Family has available to help their business grow both awareness and revenue. This career is about shaking hands, building trust, and selling marketing strategies to the local business owner that achieve ROI for that business.

As the dominant local content producer in the region, we empower you to leverage our powerful and successful brands, influencers, and strategy to bring measurable marketing results to our clients. This career offers a great deal of freedoms while being a part of a company that follows core values focused around serving our community. Mid-West Family provides you with extensive training and resources to support your success

Prefer: Experience in sales and marketing, but willing to train and development qualified candidate. Experience developing and selling marketing ideas and concepts but will train the qualified candidate.


  • Superior relationship building skills
  • Excellent listening skills
  • Computer skills
  • Ability to work alone as well as in a team setting
  • Digital and social acumen required
  • Ability to drive for work – valid driver’s license and insurance
  • Ability to work remotely without direct oversight
  • Qualify the wants and needs to the local business owner swiftly
  • The ability to sell new clients and upgrade current customers
  • The desire to learn on an on-going basis
  • High problem-solving skills
  • Represent and communicate the Mid-West Family suite of products and services

Mid-West Family La Crosse is an equal opportunity employer


Please send resume to