Just Text Me!

I recently watched my daughter apply for a position and was surprised by how much of the interview process happened via text. And why not? So much of our communication happens this way! Texting is quick and it’s convenient. And the numbers speak for themselves! According to Pew Research, 97% of Americans are using texting at least once a day AND texts have a 98% open rate (email only has 20%)! So, if you are using texting to secure good talent – good for you! Here are a couple of things to keep in mind.

  • Your first contact should still be a more traditional way of communicating. If you get messages from a number you don’t recognize, do you open them?
  • Get permission from the candidate. Some of your applicants might not feel great about getting texts from their perspective employer.
  • Miscommunication can be a downfall. When sending the text, avoid abbreviations and acronyms. What might seem second-nature to you, might be confusing to your candidate!
  • Keep it short! Long messages can be hard to read via mobile.
  • Create templates. Sending directions with a map can be an easy way to help your candidate find the interview location.
  • Be professional. Even though you might love sending your friends gifs and emojis, this is not the place for it. Your goal is to help the candidate understand the position and help them see the value of working for your company! Don’t text your candidates at night or during weekends. This shows a lack of respect for their personal time.
  • Use your work phone for texting (unless you want the candidate to have your personal number).

I watched texting in action and it worked! If you’re unsure whether it’s the right option, use this simple rule: “If I got this message via text, how would I feel about it?” If you can’t say for sure your reaction would be positive, then you might want to send an email or pick up the phone.

Be well,

Lori

Girl Listening Music

Lori Morton-Lockley

Lori is a Brand Strategy Manager working at Mid-West Family La Crosse and contributor to CouleeRegionJobs.com. As a former Human Resource Professional, Lori knows the challenges businesses face finding and securing good talent. Lori will work with you, using her almost thirty years in Human Resources, to determine your goals and help you find the right tactics to achieve them. Additionally, Lori works with clients in all categories to grow their business. If you have questions about recruiting employees or want to grow your business, give Lori a call.
Fertilizing

Master Your Remarketing

By Cedric Friesen | July 25, 2022

Buyers travel along a journey from awareness to consideration and finally decision. While reaching potential customers long that path is getting more difficult, it is becoming more important. Learn about remarketing as I traveled from a gardener to a customer.

Read More
Influencer

Under the Influencer

By Cedric Friesen | June 15, 2022

I was a teenager ripe to be influenced by the Andre Agassi’s Nike ads representing the vibrant and rebellious 80’s culture that I embraced. Influencer marketing has changed a bit since 1986 yet much is the same. Check out my blog about Influencer marketing then join me as I lace up my Nike Hot Lava’s and talk about influencers impacting your business.

Read More

Happy Hour with Hiring Solutions

By Cedric Friesen | March 9, 2022

It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.

Read More
Journey

Marketing With Purpose

By Cedric Friesen | February 28, 2022

Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.

Read More

Distinction Is The Difference In Marketing Today

By Cedric Friesen | February 15, 2022

Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.

Read More

Start By Focusing

By Cedric Friesen | January 30, 2022

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

Read More