Marketing Trends

Marketing Insights

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Adaptive Strategies for Tomorrow’s Marketing Landscape

By Amanda McMahon | February 12, 2024

In a world where change is the only constant, staying ahead of the curve is not just advantageous; it is crucial for survival. The future of marketing is taking shape as a tapestry woven with rapid technological advancements, ever-shifting consumer behaviors, and dynamic market trends that can render today’s best practices obsolete. For business owners […]

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Using AI to Make Your Marketing Matter for Tomorrow

By Amanda McMahon | January 31, 2024

 In the ever-changing digital marketplace, businesses must proactively adapt to evolving consumer behaviors to stay ahead. Marketing plays a pivotal role in driving this transformation, necessitating innovative strategies that resonate with the current audience and anticipate future trends. Artificial Intelligence (AI) is revolutionizing the way businesses connect, communicate, and convert. Explore how AI can turbocharge your marketing strategy, delivering […]

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Voice Search Optimization: A Glimpse into the Vocal Future of SEO

By Amanda McMahon | January 22, 2024

Welcome to the future, where your customers are asking questions out loud and expecting the internet to respond. The increasing prevalence of voice search is a game changer in the world of SEO, and if your business isn’t ready, it’s time to tune in. Just think about how often you interact with Siri, Alexa, or Google Assistant in your personal life. […]

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What Kinds of Marketing Tactics Should You Be Using?

By Amanda McMahon | January 5, 2024

Growing your business requires effective marketing to connect consumers with your products and services. But with the advent of online technology, there are more ways to market than ever. Which marketing strategies are right for your business? That can be a difficult question, especially for leaders of small and growing businesses who are pulled in a dozen different […]

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Marketing on a Budget: Maximizing Returns with Limited Resources

By Amanda McMahon | December 15, 2023

Limited resources should not hinder marketing outcomes for small and medium-sized enterprises (SMEs). In this insightful blog post, we delve into a wide range of cost-effective strategies to help businesses thrive and flourish without exceeding their budgetary constraints. From strategic sponsorships to targeted social media advertising campaigns, we will explore practical and proven solutions that can empower SMEs to […]

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Why Your Business Should Tune into Broadcast Radio Marketing

By Amanda McMahon | November 30, 2023

Discover the timeless power and enduring charm of broadcast radio in the multifaceted marketplace. Uncover its distinctive benefits, such as its wide reach, engaging storytelling, and ability to build strong emotional connections with listeners. Experience how radio effectively guides customers toward purchasing captivating advertisements and impactful messaging. Explore the remarkable influence of sound and the art of audio branding in […]

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How Marketing Funnels Help Your Business Growth

By Amanda McMahon | November 22, 2023

Customer engagement is the key to thriving in today’s competitive marketplace. Marketing funnels are a powerful tool that map out the customer journey, driving it from awareness to conversion. By understanding their inner workings, you can accelerate business growth and gain a crucial edge. Discover the missing tool for greater success.  Understanding the Marketing Funnel  A marketing funnel acts […]

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Leveraging Social Media Advertising for an Effective Marketing and Content Strategy

By Amanda McMahon | November 9, 2023

Social media has evolved rapidly from a mere platform for connection into an indispensable tool that businesses cannot afford to overlook. It presents endless opportunities to expand reach, engage with target audiences, and foster personal connections that cultivate brand loyalty. Social media advertising, with its cost-effective and highly impactful nature, has revolutionized marketing strategies, empowering businesses […]

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How to Improve Marketing: Branding, Logos, Messaging, and More

By Amanda McMahon | October 31, 2023

These days, it’s more challenging than ever for brands to thrive. Competition is fierce and to stay ahead of the curve, you will need to adapt and refine your marketing strategies. By embracing new messaging and the power of brand identity, you’ll enhance both your visibility and appeal. Mid-West Family La Crosse will discuss how to improve your marketing, offering valuable insights and tips to […]

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Do You Know Who Your Customers Are?

By Amanda McMahon | October 27, 2023

Understanding your customers is crucial for any business. In this blog, we explore the importance of truly knowing your customers, highlighting the power of customer data collection and the role of buyer personas in creating a focused marketing approach. Join us on this journey to navigate the business waters with precision and purpose. Get ready to acquaint yourself with your customers like never before!  Collect Comprehensive Customer […]