Marketing Insights
Wedding World: The Top Event Marketing Venture for Vendors in The Coulee Region
If you have spent any time in the wedding industry, you already know this. Couples do not just shop for vendors. They shop for experiences. They want to meet you, see your work up close, and decide whether you are the person they trust with one of the biggest days of their lives. And in a digital […]
What is Cause Marketing, and Is It Right for Your Business?
The modern-day consumer expects more from their product and service providers, including shared values. 86% of consumers will likely buy from purpose-driven businesses–especially if the businesses share in their values and beliefs. This is an important element known as cause marketing–which is the practice of using your platform/ business to make the world a better place. Cause […]
Content Marketing Trends 2025: Staying Ahead in the Game
As we progress into 2025, staying ahead of content marketing trends is crucial for businesses striving to maintain a competitive edge. In today’s rapidly evolving digital landscape, relying on past successes is no longer sufficient. With shifting consumer preferences and emerging technologies, a fresh approach to audience engagement is necessary. Here’s a look at the top content marketing trends […]
Multi-channel Marketing: Engaging Your Customers on Multiple Platforms
In today’s dynamic market, meeting consumers where they are is crucial. With the multitude of platforms and devices available, a one-size-fits-all marketing approach is ineffective. Enter multi-channel marketing, a strategy that recognizes diverse audience habitats and capitalizes on them. This blog explores effective ways to engage customers across multiple platforms. Let’s get started! Understanding Multi-channel Marketing Multi-channel […]
Celebrating the Success of the Children’s Miracle Network Radiothon
A Community United for a Great Cause In a heartwarming display of community spirit, Mid-West Family La Crosse came together with the community to support kids and families in need through the Children’s Miracle Network Radiothon. Held on October 10th and 11th, this two-day event was our largest fundraiser of the year. Broadcast live on Z93, 95.7 The Rock, […]
Elevating Engagement: A Strategic Map Across the Customer Landscape
Elevating engagement demands a strategic approach that spans the entire customer journey, from initial awareness to long-term loyalty. This process isn’t just about grabbing attention; it’s about forging lasting relationships that cultivate loyalty and advocacy. Astute business owners recognize the importance of every touchpoint, understanding that success depends on identifying and optimizing these pivotal moments. […]
How to Build a Vibrant Community on Social Media
Building a vibrant community on social media isn’t just a trend—it’s a strategic necessity for businesses aiming to thrive in today’s digital landscape. A thriving online community can foster brand loyalty, drive engagement, and serve as a powerful marketing tool. With the right approach, your audience can transform into a dedicated following that not only engages with your content […]
AI and Marketing: Integrating New Technologies into Your Campaigns
As we venture further into the digital age, incorporating AI into marketing strategies has become a necessity for businesses striving for digital supremacy. This blog will delve into how AI is transforming marketing, the benefits it offers, and the promising future it holds. The marketing landscape has been revolutionized by sophisticated technologies, with AI taking […]
Are You Making These Common Social Media Mistakes?
Social media has become a cornerstone for businesses looking to engage with their audience, boost brand awareness, and increase sales. When used effectively, it can transform the way customers perceive and interact with your brand, creating a loyal customer base and generating valuable feedback. However, despite its potential, many business owners inadvertently fall into common […]
Tailoring Marketing Campaigns to Individual Preferences
Personalized marketing is essential for engaging today’s consumers by using data to understand and cater to individual preferences. With ample information available, businesses can tailor their messages to resonate more deeply with their audience. Generic messages are ineffective; targeted communications strengthen customer loyalty and retention by making individuals feel valued and understood. Personalized strategies combine […]
