Buyers travel along a journey from awareness to consideration and finally decision. While reaching potential customers long that path is getting more difficult, it is becoming more important. Learn about remarketing as I traveled from a gardener to a customer.
I was a teenager ripe to be influenced by the Andre Agassi’s Nike ads representing the vibrant and rebellious 80’s culture that I embraced. Influencer marketing has changed a bit since 1986 yet much is the same. Check out my blog about Influencer marketing then join me as I lace up my Nike Hot Lava’s and talk about influencers impacting your business.
It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.
Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.
Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.
Distinction Is The Difference In Marketing Today Read More »
Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.
Is there a link between your messages? If someone hears your ad, sees your logo or clicks to your website is a connection made?
Have you ever sat there, staring at your website wondering why it isn’t working and how you could make it better? You might have struggled to notice the contrast between an effective website and your own – or maybe you didn’t even get that far. That’s okay; there’s a few things you can do to
There are a lot of correlations between a successful bee hive and building a good business. All good hives and all good businesses take 3 types of bees. Learn what they do and how it can help your business thrive.
Email marketing is great for boosting brand awareness and increasing web traffic. Eventually, some of that audience will become less and less engaged. Here are 4 tips to drive engagement and keep subscribers.
