Mid-West Family is locally owned by shareholder employees. We love La Crosse and feel responsible for making a difference in our corner of the world. For this reason, community service is a core value of our organization. In addition to service, we inform, entertain and help local businesses thrive. If you're talented, creative and ready to serve , you might be perfect for our team.
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Morning Show Host-La Crosse Talk
Job Title: Morning Show Host – La Crosse Talk
Company: Mid-West Family La Crosse
Location: La Crosse, WI
Job Type: Full-Time
About Us
Mid-West Family La Crosse is a trusted media and marketing company dedicated to connecting the La Crosse area through engaging, community-focused content. We pride ourselves on fostering a creative environment and delivering impactful programming that resonates with our community.
 Job Overview
We’re looking for a charismatic and community-focused Morning Show Host for La Crosse Talk on WIZM 1410 AM, 92.3 FM, and 106.7 FM. This role is perfect for a self-starter with experience in radio and digital media, who thrives in creating engaging on-air and online content. While you’ll work closely with a dedicated Show Producer, candidates with additional radio production experience, including audio editing, will excel in this role.
 Key Responsibilities
- Host the Morning Show: Deliver engaging, dynamic, and community-focused content for La Crosse Talk audiences.
- Content Development: Collaborate with the producer to plan daily segments, write scripts, and craft creative, compelling content.
- Audio Editing: Utilize Adobe Audition or similar software to edit and refine audio for on-air and digital platforms.
- Community Engagement: Conduct live and recorded interviews with local newsmakers, community leaders, and experts.
- Live Streaming & social media: Create video content for streaming platforms and maintain a strong presence on social media.
- Event Hosting: Represent the station at live events, promotions, and community engagements.
- Collaboration: Work with sales teams and clients on sponsorships, promotions, and endorsements.
- Adaptability: Respond to breaking news and adjust content plans to ensure programming is timely and relevant.
Preferred Qualifications
- Passion for the La Crosse, WI area: A deep connection to or interest in engaging with the local community.
- Radio & Production Experience: experience and proficiency in audio editing software such as Adobe Audition or similar tools.
- Technical Skills: Familiarity with radio automation systems and live broadcast equipment.
- Social Media Expertise: Proficiency in platforms like Facebook, Instagram, and Twitter, with an understanding of audience engagement strategies.
- Communication & Interpersonal Skills: Strong verbal and written abilities, with a collaborative and outgoing personality.
- Organizational Skills: Ability to plan and execute daily show content while juggling live events and promotions.
- Event Hosting: Comfortable and confident speaking to live audiences.
- Creative Thinking: A self-starter who can brainstorm and execute unique, engaging content ideas.
Why Join Mid-West Family La Crosse?
- Competitive Salary: Based on experience.
- Comprehensive Benefits: Health, dental, and life insurance options.
- 401(k) Plan: With company match.
- Professional Growth: Opportunities for training and career development in broadcasting and digital media.
- Generous Leave Policies: Vacation and sick time.
- Employee Perks: Gym membership discounts and complimentary tickets to local events.
Application Process
To apply, please submit your resume, cover letter, and air check to contentteamopenings@midwestfamilylacrosse.com. Include examples of any other relevant experience.
Join Us
Become the new voice of La Crosse Talk and help shape the Coulee Region's mornings. If you’re ready to bring your radio expertise, creativity, and community spirit to Mid-West Family La Crosse, we want to hear from you.
Mid-West Family La Crosse is an Equal Opportunity Employer.
Business Development Specialist
Business Development Specialist Mid-West Family La Crosse
Job Title: Business Development Specialist
Job Category: Sales and Marketing
Job Type: Full Time This is NOT a remote position and requires living in the area.
Job Details: A Business Development Specialist spends 75-85% their time prospecting for new business and building relationships with members of the local business community to make them aware of the suite of marketing services Mid-West Family has available to help their business grow both awareness and revenue. This career is about shaking hands, building trust, and selling marketing strategies to the local business owner that achieve ROI for that business.
As the dominant local content producer in the region, we empower you to leverage our powerful and successful brands, influencers, and strategy to bring measurable marketing results to our clients. This career offers a great deal of freedoms while being a part of a company that follows core values focused around serving our community. Mid-West Family provides you with extensive training and resources to support your success
Prefer: Experience in sales and marketing, but willing to train and development qualified candidate. Experience developing and selling marketing ideas and concepts but will train the qualified candidate.
Require:
- Superior relationship building skills
- Excellent listening skills
- Computer skills
- Ability to work alone as well as in a team setting
- Digital and social acumen required
- Ability to drive for work – valid driver’s license and insurance
- Ability to work remotely without direct oversight
- Qualify the wants and needs to the local business owner swiftly
- The ability to sell new clients and upgrade current customers
- The desire to learn on an on-going basis
- High problem-solving skills
- Represent and communicate the Mid-West Family suite of products and services
Mid-West Family La Crosse is an equal opportunity employer
Please send resume to openings@midwestfamilylacrosse.com
