Mid-West Family is locally owned by shareholder employees. We love La Crosse and feel responsible for making a difference in our corner of the world. For this reason, community service is a core value of our organization. In addition to service, we inform, entertain and help local businesses thrive. If you're talented, creative and ready to serve , you might be perfect for our team.
Explore Opportunities
Current opportunities will be posted here.
Graphic Artist/ Digital Content Specialist
Job Title: Graphic Artist/Digital Content Specialist
Application Deadline: Monday, February 24, 2025
About Mid-West Family
Mid-West Family is a digital marketing and media company dedicated to helping local businesses grow. Our team of professionals provides full-funnel marketing strategies and services, managing brand awareness and lead generation campaigns for clients across various industries.
Job Summary
We are currently seeking a talented Graphic Artist/Digital Content Specialist to join our team. This role is responsible for creating compelling visual and written content across digital platforms, including social media, website design, and email marketing. The ideal candidate will have a strong grasp of digital design, content strategy, and analytics to develop effective campaigns and improve engagement.
Key Responsibilities
- Design visually compelling graphics and digital assets for websites, social media, and marketing campaigns
- Develop engaging written content for social media, websites, and email marketing
- Collaborate with internal teams, including project management, development, and creative departments
- Conduct content audits and provide strategic recommendations for improved digital performance
Required Qualifications:
- Associate or bachelor’s degree in graphic design, marketing, or a related field
- Proficiency in graphic design software (Adobe Creative Suite, Canva, or similar)
- Experience in creating visually engaging social media content (graphics, animations, video)
- Strong understanding of social media platforms (Facebook, Instagram, YouTube, LinkedIn, TikTok, X)
- Knowledge of social media analytics and reporting tools to track campaign performance
- Excellent communication and writing skills
- Ability to manage multiple projects, prioritize tasks, and collaborate effectively with a team
Preferred:
- Proficiency in Microsoft Office
- Video editing experience
- Photography skills
- Basic knowledge of SEO principles
Compensation & Benefits
- Health, Dental, and Vision Insurance – Comprehensive coverage options
- 401(k) with Company Match – Plan for your future with employer contributions
- Paid Time Off (PTO) – Including vacation, sick days, and personal time
- Paid Holidays – Enjoy work-life balance with recognized company holidays
- Professional Development Opportunities – Training, workshops, and career growth support
- Employee Discounts – Access to local event tickets, partner discounts, and more
- Fun and Collaborative Work Environment – Be part of a creative and passionate team
Why Join Mid-West Family La Crosse?
At Mid-West Family La Crosse, we offer a competitive salary and benefits package, foster professional growth, and support our employees in building meaningful careers. Our team is a mix of analytical thinkers and creative minds passionate about making an impact in our community and helping businesses succeed. If you're looking for a dynamic work environment where your skills and creativity are valued, we’d love to hear from you!
How to Apply
Send your resume, cover letter, and portfolio to innovationopenings@midwestfamilylacrosse.com by Monday, February 24, 2025.
Mid-West Family La Crosse is an Equal Opportunity Employer.
Inventory Management Specialist
Job Posting: Inventory Management Specialist
Full Job Description:
Do you love solving puzzles? Do you work and learn independently? Mid-West Family La Crosse, a broadcast and digital marketing company, is seeking an excellent problem solver to join our diverse and creative team. As an Inventory Management Specialist, you will work closely with team managers and our Business Development team.
Responsibilities:
- Inventory management/generates daily commercial program logs
- Reconciles program logs to ensure advertisements run according to schedule
- Assigns commercial advertisement numbers for scheduling
- Other administrative duties when needed
Job Requirements:
- Problem solver
- Detail oriented
- Strong organizational skills
- Proficient with the Microsoft Office suite
- Understanding of inventory management
- Works and learns independently
Preferred Experience:
- Previous experience preferred, but not required
- Will train the right person
Salary and Benefit Highlights:
- Hourly based on full-time schedule: Monday through Friday 8AM – 5PM
- Health, vision, dental and other insurance plans offered
- 401K after 6 months
- 10 paid vacation days per year, plus holidays
- Health club membership discount
- Casual office environment
- Opportunities for training and development
- Opportunities for free tickets to sporting events, festivals, and concerts
Contact: Â office@midwestfamilylacrosse.com
Mid-West Family la Crosse is an Equal Opportunity Employer
Morning Show Host-La Crosse Talk
Job Title: Morning Show Host – La Crosse Talk
Company: Mid-West Family La Crosse
Location: La Crosse, WI
Job Type: Full-Time
About Us
Mid-West Family La Crosse is a trusted media and marketing company dedicated to connecting the La Crosse area through engaging, community-focused content. We pride ourselves on fostering a creative environment and delivering impactful programming that resonates with our community.
 Job Overview
We’re looking for a charismatic and community-focused Morning Show Host for La Crosse Talk on WIZM 1410 AM, 92.3 FM, and 106.7 FM. This role is perfect for a self-starter with experience in radio and digital media, who thrives in creating engaging on-air and online content. While you’ll work closely with a dedicated Show Producer, candidates with additional radio production experience, including audio editing, will excel in this role.
 Key Responsibilities
- Host the Morning Show: Deliver engaging, dynamic, and community-focused content for La Crosse Talk audiences.
- Content Development: Collaborate with the producer to plan daily segments, write scripts, and craft creative, compelling content.
- Audio Editing: Utilize Adobe Audition or similar software to edit and refine audio for on-air and digital platforms.
- Community Engagement: Conduct live and recorded interviews with local newsmakers, community leaders, and experts.
- Live Streaming & social media: Create video content for streaming platforms and maintain a strong presence on social media.
- Event Hosting: Represent the station at live events, promotions, and community engagements.
- Collaboration: Work with sales teams and clients on sponsorships, promotions, and endorsements.
- Adaptability: Respond to breaking news and adjust content plans to ensure programming is timely and relevant.
Preferred Qualifications
- Passion for the La Crosse, WI area: A deep connection to or interest in engaging with the local community.
- Radio & Production Experience: experience and proficiency in audio editing software such as Adobe Audition or similar tools.
- Technical Skills: Familiarity with radio automation systems and live broadcast equipment.
- Social Media Expertise: Proficiency in platforms like Facebook, Instagram, and Twitter, with an understanding of audience engagement strategies.
- Communication & Interpersonal Skills: Strong verbal and written abilities, with a collaborative and outgoing personality.
- Organizational Skills: Ability to plan and execute daily show content while juggling live events and promotions.
- Event Hosting: Comfortable and confident speaking to live audiences.
- Creative Thinking: A self-starter who can brainstorm and execute unique, engaging content ideas.
Why Join Mid-West Family La Crosse?
- Competitive Salary: Based on experience.
- Comprehensive Benefits: Health, dental, and life insurance options.
- 401(k) Plan: With company match.
- Professional Growth: Opportunities for training and career development in broadcasting and digital media.
- Generous Leave Policies: Vacation and sick time.
- Employee Perks: Gym membership discounts and complimentary tickets to local events.
Application Process
To apply, please submit your resume, cover letter, and air check to contentteamopenings@midwestfamilylacrosse.com. Include examples of any other relevant experience.
Join Us
Become the new voice of La Crosse Talk and help shape the Coulee Region's mornings. If you’re ready to bring your radio expertise, creativity, and community spirit to Mid-West Family La Crosse, we want to hear from you.
Mid-West Family La Crosse is an Equal Opportunity Employer.
Business Development Specialist
Business Development Specialist Mid-West Family La Crosse
Job Title: Business Development Specialist
Job Category: Sales and Marketing
Job Type: Full Time This is NOT a remote position and requires living in the area.
Job Details: A Business Development Specialist spends 75-85% their time prospecting for new business and building relationships with members of the local business community to make them aware of the suite of marketing services Mid-West Family has available to help their business grow both awareness and revenue. This career is about shaking hands, building trust, and selling marketing strategies to the local business owner that achieve ROI for that business.
As the dominant local content producer in the region, we empower you to leverage our powerful and successful brands, influencers, and strategy to bring measurable marketing results to our clients. This career offers a great deal of freedoms while being a part of a company that follows core values focused around serving our community. Mid-West Family provides you with extensive training and resources to support your success
Prefer: Experience in sales and marketing, but willing to train and development qualified candidate. Experience developing and selling marketing ideas and concepts but will train the qualified candidate.
Require:
- Superior relationship building skills
- Excellent listening skills
- Computer skills
- Ability to work alone as well as in a team setting
- Digital and social acumen required
- Ability to drive for work – valid driver’s license and insurance
- Ability to work remotely without direct oversight
- Qualify the wants and needs to the local business owner swiftly
- The ability to sell new clients and upgrade current customers
- The desire to learn on an on-going basis
- High problem-solving skills
- Represent and communicate the Mid-West Family suite of products and services
Mid-West Family La Crosse is an equal opportunity employer
Please send resume to openings@midwestfamilylacrosse.com
