Mid-West Family is locally owned by shareholder employees. We love La Crosse and feel responsible for making a difference in our corner of the world. For this reason, community service is a core value of our organization. In addition to service, we inform, entertain and help local businesses thrive. If you're talented, creative and ready to serve , you might be perfect for our team.
Explore Opportunities
Current opportunities will be posted here.
Marketing Coordinator
Marketing Coordinator
Location:Â La Crosse, WI
Employment Type:Â Full-time
Mid-West Family La Crosse is a digital marketing and media company helping local businesses grow through full-funnel strategies, including brand awareness, lead generation, and campaign execution across digital platforms like streaming TV (OTT/CTV), social media, and websites. We’re seeking a Marketing Coordinator to join our team. This role is ideal for someone who thrives in a fast-paced environment and enjoys collaboration.
What You’ll Do
• Coordinate and manage digital marketing campaigns from start to finish
• Place and monitor campaign performance
- Analyze performance data and provide actionable insights
• Prepare campaign reports
• Support the development of campaign strategies and creative execution
• Collaborate with internal departments to align on timelines and deliverables
• Perform other duties as needed to support team and client success
Qualifications
• Associate or bachelor’s degree in marketing, communications, business, or related field
• Experience in marketing coordination or campaign support
• Problem solver
• Excellent communication and organizational skills
• Ability to manage multiple projects and deadlines simultaneously
• Proficiency in Microsoft Office and project management tools
Preferred Skills
• Familiarity with digital advertising platforms (Google Ads, Meta, etc.)
• Experience working with creative and digital strategy teams
• Understanding of social media analytics and reporting tools
• Experience in using AI tools for marketing tasks (e.g., automation, reporting, content generation)
Why Join Us
• Health, dental, and life insurance
• 401(k) with company match
• Generous vacation and sick time
• Gym membership discount
• Fun, fast-paced, community-focused work environment
• Access to concert tickets, event passes, and other fun media company perks, when available!
Schedule:Â Monday to Friday, 8:00 AM to 5:00 PM
Work Environment:Â In-office with some remote flexibility
Application Deadline:Â Friday, October 3, 2025
To Apply: Submit your resume and cover letter to: innovationopenings@midwestfamilylacrosse.com
Mid-West Family La Crosse is an Equal Opportunity Employer.
Morning Show Host-La Crosse Talk
Morning Show Host – La Crosse Talk
Location: La Crosse, WI
Employment Type: Full-Time
About Us
Mid-West Family La Crosse is a trusted media and marketing company dedicated to connecting the La Crosse area through engaging, community-focused content. We pride ourselves on fostering a creative environment and delivering impactful programming that resonates with our community.
 Job Overview
We’re looking for a charismatic and community-focused Morning Show Host for La Crosse Talk on WIZM 1410 AM, 92.3 FM, and 106.7 FM. This role is perfect for a self-starter with experience in radio and digital media, who thrives in creating engaging on-air and online content. While you’ll work closely with a dedicated Show Producer, candidates with additional radio production experience, including audio editing, will excel in this role.
 Key Responsibilities
- Host the Morning Show: Deliver engaging, dynamic, and community-focused content for La Crosse Talk audiences.
- Content Development: Collaborate with the producer to plan daily segments, write scripts, and craft creative, compelling content.
- Audio Editing: Utilize Adobe Audition or similar software to edit and refine audio for on-air and digital platforms.
- Community Engagement: Conduct live and recorded interviews with local newsmakers, community leaders, and experts.
- Live Streaming & social media: Create video content for streaming platforms and maintain a strong presence on social media.
- Event Hosting: Represent the station at live events, promotions, and community engagements.
- Collaboration: Work with sales teams and clients on sponsorships, promotions, and endorsements.
- Adaptability: Respond to breaking news and adjust content plans to ensure programming is timely and relevant.
Preferred Qualifications
- Passion for the La Crosse, WI area: A deep connection to or interest in engaging with the local community.
- Radio & Production Experience: experience and proficiency in audio editing software such as Adobe Audition or similar tools.
- Technical Skills: Familiarity with radio automation systems and live broadcast equipment.
- Social Media Expertise: Proficiency in platforms like Facebook, Instagram, and Twitter, with an understanding of audience engagement strategies.
- Communication & Interpersonal Skills: Strong verbal and written abilities, with a collaborative and outgoing personality.
- Organizational Skills: Ability to plan and execute daily show content while juggling live events and promotions.
- Event Hosting: Comfortable and confident speaking to live audiences.
- Creative Thinking: A self-starter who can brainstorm and execute unique, engaging content ideas.
Why Join Mid-West Family La Crosse?
- Competitive Salary: Based on experience.
- Comprehensive Benefits: Health, dental, and life insurance options.
- 401(k) Plan: With company match.
- Professional Growth: Opportunities for training and career development in broadcasting and digital media.
- Generous Leave Policies: Vacation and sick time.
- Employee Perks: Gym membership discounts and complimentary tickets to local events.
To Apply:
To apply, please submit your resume, cover letter, and air check to contentteamopenings@midwestfamilylacrosse.com. Include examples of any other relevant experience.
Become the new voice of La Crosse Talk and help shape the Coulee Region's mornings. If you’re ready to bring your radio expertise, creativity, and community spirit to Mid-West Family La Crosse, we want to hear from you.
Mid-West Family La Crosse is an Equal Opportunity Employer.
Account Exectutive
Account ExecutiveÂ
Advertising and Marketing SalesÂ
Full-TimeÂ
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Digital · Radio · EventsÂ
Are you driven to succeed? A strategic-thinking, competitive person with an interest in marketing? Mid-West Family La Crosse has a career opportunity for a self-starting, growth-minded, problem-solver dedicated to growing themselves, their client’s business, and their community as our next Account Executive.Â
As the dominant local media company & content producer in the region, we’ll empower you to leverage our top-rated media, successful brands, digital assets, influencers, marquee sports properties, and more to bring measurable results to area businesses and others. You’ll work directly with businesses, non-profits, and area leaders to build integrated marketing campaigns telling their story creatively, reaching audiences across radio, streaming, interactive websites and apps, and digital services including YouTube, streaming TV, and much, much more.Â
Are you ready for a career in the fast-paced, exciting world of media marketing? This career offers a great deal of freedom while being a part of a company that follows core values focused on serving the community. Mid-West Family La Crosse provides you with extensive training and resources to create and sell strategic marketing campaigns and integrate them in our many platforms. This includes one-on-one and group training with our onboarding specialist, who is here to support your success and lead you toward professional growth.Â
In this position, you’ll earn a steady salary and commission for your hard work. There is huge room for growth, career advancement, and promotion. Full benefits, including vacation, health benefits 401k, and more. We celebrate individual and team successes with recognition and rewards. Do you see yourself as a marketer? Do you have an interest in media and sports marketing? Consider a career with the best. Mid-West Family La Crose is focused on giving those who succeed more opportunities to gain experience; just ask our employee shareholders who have been with us for 10, 20, and even 30+ years!Â
We’re looking for:Â
-People with a strong drive for personal successÂ
-Confidence and an outgoing personalityÂ
-The ability to work under pressure and meet goalsÂ
-A competitive mindset that shows the consistent will to grow, improve, and never stop tryingÂ
-Good mathematical skillsÂ
-Stellar people skills (in person, on the phone, and in email/written communication)Â
-Persuasive abilityÂ
-The ability to build relationships with our clients and serve them wellÂ
-An understanding of diplomacy and patienceÂ
-Experience using Microsoft Office, Word, PowerPoint, ExcelÂ
Experience: College preferred, or equivalent outside marketing and/or sales experience is preferred but we will train the right person. 2 years preferred.  Also, community involvement is preferred.Â
Job Type: Full-time – in-person requiredÂ
Compensation: $40,000 - $80,000+ per year & full benefits package + 401kÂ
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Please send resume to openings@midwestfamilylacrosse.comÂ
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Mid-West Family La Crosse is an EEO employerÂ
