Mid-West Family is locally owned by shareholder employees. We love La Crosse and feel responsible for making a difference in our corner of the world. For this reason, community service is a core value of our organization. In addition to service, we inform, entertain and help local businesses thrive. If you're talented, creative and ready to serve , you might be perfect for our team.
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Marketing Project Manager
Job Title: Marketing Project Manager
Company: Mid-West Family La Crosse
Location: Downtown La Crosse, Wisconsin
About the Company:
Mid-West Family La Crosse is a digital marketing and media company that is dedicated to helping local businesses grow. Our team of professionals manages brand awareness and lead generation campaigns for local and national clients across various industries, providing full funnel marketing strategies and services.
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Job Description:
Mid-West Family La Crosse is on the hunt for a dynamic Marketing Project Manager to orchestrate our diverse digital marketing projects. Your role is pivotal in ensuring that our projects are delivered on time, within budget, and to the highest standards of quality. You'll be the linchpin between our clients and the internal team, managing timelines, resources, and expectations with a keen eye for detail and a proactive approach.
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Responsibilities:
Lead the planning and implementation of project tasks from conception to completion, including defining project scope, goals, and deliverables.
Coordinate internal resources and third parties/vendors for the flawless execution.
Ensure resource availability and allocation, managing any adjustments needed to meet changing needs and requirements.
Measure project performance using appropriate tools and techniques, reporting and escalating to management as needed.
Manage the relationship with the client and all stakeholders, ensuring clear communication throughout the project lifecycle.
Perform risk management to minimize risk, establishing a trusted advisor relationship with each assigned client.
Create and maintain comprehensive project documentation.
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Requirements:
Degree in business, marketing, or related field.
Proven working experience in project management in the digital marketing or related sector.
Excellent client-facing and internal communication skills.
Strong written and verbal communication skills.
Solid organizational skills, including multitasking and time-management.
Ability to lead project teams of various sizes and see them through to completion.
Strong working knowledge of Microsoft Office and project management tools (e.g., Asana, Trello, MS Project).
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Preferred:
Experience with digital marketing strategies and tactics.
Familiarity with Google Analytics and web development technologies.
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The Ideal Candidate:
We’re looking for a team-spirited, skilled innovator who brings project management expertise to the table. With a track record of managing complex digital projects, this person is adept at communicating with stakeholders at all levels, ensuring projects exceed expectations. A passion for brand building and dedication to delivering exceptional results are a must!
Work Environment:Â
Primarily in-office with some flexibility to work remotely
Standard working hours: Monday through Friday, 8 AM to 5 PM
Company Culture:Â
Our company culture is fun and fast-paced. We value trust, integrity, and a passion for serving the community. The right candidate will thrive in this environment!
Compensation and Benefits:Â
Salary range: $45,000 to $50,000 per year
Comprehensive health, dental, and life insurance offerings
401(k) plan with company match
Generous vacation and sick time
Gym membership discount
Application Process:
To apply, please submit your resume, cover letter, and portfolio or other relevant work to innovationopenings@midwestfamilylacrosse.com. The application deadline is Friday, December 5th, 2024.
Join Us:
Be a part of a company that values its employees! Grow your career with Mid-West Family La Crosse and make a difference in the community.
Mid-West Family La Crosse is an Equal Opportunity Employer
News Director
Job Title: News Director
Location: La Crosse, Wisconsin
Company: Mid-West Family La Crosse
About Us:
Mid-West Family La Crosse is a media and advertising company dedicated to serving our community and empowering local businesses. Our platforms include WIZM News, which delivers timely, impactful news coverage, and Around River City, the go-to source for local events and lifestyle content. We pride ourselves on fostering a collaborative, innovative culture that values trust, integrity, and community service.
Position Summary:
We are seeking a dynamic, experienced News Director to lead our news team. This role involves managing news content across digital, radio, and social media platforms, as well as some anchoring and content creation. The News Director will drive the strategic vision of the newsroom, focusing on high-quality, community-focused journalism and inspiring a team of talented journalists to deliver impactful stories.
Key Responsibilities:
- Lead and Manage: Provide strategic leadership to the news team, fostering a collaborative and high-performance culture that prioritizes quality journalism.
- Content Oversight: Oversee and manage news content production across on-air, digital, and social media platforms.
- Anchoring & Reporting: Serve as an anchor when needed, delivering news with clarity and engagement.
- Editorial Vision: Establish and maintain a forward-looking editorial direction, emphasizing investigative journalism, creative storytelling, and strong local relevance.
- Cross-Platform Collaboration: Coordinate with digital and marketing teams to create cohesive, impactful stories across all media channels.
- Analytics & Audience Insights: Use audience data and analytics to guide content strategy and improve engagement.
- Team Development: Mentor and coach newsroom staff, supporting their professional growth and skill development in a supportive, inspiring environment.
Requirements:
- Bachelor’s degree in journalism, Communications, or a related field (or equivalent experience)
- 5+ years of experience in news content creation, with at least 2 years in a leadership role
- Exceptional news judgment and dedication to accurate, fair, and impactful local journalism
- Strong on-air presence, with anchoring experience preferred
- Digital & Technical Skills: Proficiency in multimedia content creation, including video production, social media management, and mobile app integration to engage audiences across platforms. Familiarity with website management tools, such as WordPress, is a plus.
- Ability to remain composed and decisive in live, breaking news situations
Compensation & Benefits:
- Competitive salary ($50,000 - $60,000/year, based on experience)
- Comprehensive health, dental, and life insurance
- 401(k) plan with company match
- Generous PTO, sick leave, and paid holidays
- Gym membership discount
Application Process:
To apply, please submit your resume, cover letter, and examples of your news content to contentopenings@midwestfamilylacrosse.com
Join Us:
Become part of Mid-West Family La Crosse’s dedicated team and help drive meaningful, community-focused journalism. Together, we make a difference.
Equal Opportunity Statement:
Mid-West Family La Crosse is an Equal Opportunity Employer.
Inventory Management Specialist
Job Posting: Inventory Management Specialist
Full Job Description:
Do you love solving puzzles? Do you work and learn independently? Mid-West Family La Crosse, a broadcast and digital marketing company, is seeking an excellent problem solver to join our diverse and creative team. As an Inventory Management Specialist, you will work closely with team managers and our Business Development team.
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Responsibilities:
Inventory management/generates daily commercial program logs
Reconciles program logs to ensure advertisements run according to schedule
Assigns commercial advertisement numbers for scheduling
Other administrative duties when needed
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Job Requirements:
Problem solver
Detail oriented
Strong organizational skills
Proficient with the Microsoft Office suite
Understanding of inventory management
Works and learns independently
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Preferred Experience:
Previous experience preferred, but not required
Will train the right person
Salary and Benefit Highlights:
Hourly based on full-time schedule: Monday through Friday 8AM – 5PM
Health, vision, dental and other insurance plans offered
401K after 6 months
10 paid vacation days per year, plus holidays
Health club membership discount
Casual office environment
Opportunities for training and development
Opportunities for free tickets to sporting events, festivals, and concerts
Contact:Â office@midwestfamilylacrosse.com
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Mid-West Family la Crosse is an Equal Opportunity Employer
Business Development Specialist
Business Development Specialist Mid-West Family La Crosse
Job Title: Business Development Specialist
Job Category: Sales and Marketing
Job Type: Full Time This is NOT a remote position and requires living in the area.
Job Details: A Business Development Specialist spends 75-85% their time prospecting for new business and building relationships with members of the local business community to make them aware of the suite of marketing services Mid-West Family has available to help their business grow both awareness and revenue. This career is about shaking hands, building trust, and selling marketing strategies to the local business owner that achieve ROI for that business.
As the dominant local content producer in the region, we empower you to leverage our powerful and successful brands, influencers, and strategy to bring measurable marketing results to our clients. This career offers a great deal of freedoms while being a part of a company that follows core values focused around serving our community. Mid-West Family provides you with extensive training and resources to support your success
Prefer: Experience in sales and marketing, but willing to train and development qualified candidate. Experience developing and selling marketing ideas and concepts but will train the qualified candidate.
Require:
- Superior relationship building skills
- Excellent listening skills
- Computer skills
- Ability to work alone as well as in a team setting
- Digital and social acumen required
- Ability to drive for work – valid driver’s license and insurance
- Ability to work remotely without direct oversight
- Qualify the wants and needs to the local business owner swiftly
- The ability to sell new clients and upgrade current customers
- The desire to learn on an on-going basis
- High problem-solving skills
- Represent and communicate the Mid-West Family suite of products and services
Mid-West Family La Crosse is an equal opportunity employer
Please send resume to openings@midwestfamilylacrosse.com
