Radiothon

Join Mid-West Family, as we embark on the largest local fundraising opportunity of the year for the Children’s Miracle Network Hospitals at Gundersen Health System!

Hear from local children and families, helped by Children’s Miracle Network Hospitals, when you participate in this two-day broadcasting event! We hope their stories of courage will inspire you to give and help other kids facing medical battles. Your gift stays here in the Coulee Region to help all of our children, regardless of where they receive their medical care. Pledge your support by listening to your local Miracle Network radio stations and giving!

Z93, 95.7 The Rock, and KQ98 will broadcast LIVE from Gundersen Health System on Thursday, October 14th and Friday, October 15th from 6am to 6pm. Learn more at AroundRiverCity.com and be ready to call in and do all we can, together, to “Change Kids’ Health and Change the Future”. We encourage your donation to this very worthy cause.

Thanks to our 2021 CMN Radiothon partners: E Stanek Electric, Mark Jewellers, Team Marine, Altra Federal Credit Union, Oral Surgery Clinic and Coulee Region Mobility.

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Jean Taylor

Discover Jean Taylor, the cherished morning host of 95.7 The Rock! With over 20 years of experience, she’s a dedicated event coordinator and community leader.
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What is Cause Marketing, and Is It Right for Your Business?

By Amanda McMahon | June 30, 2025

The modern-day consumer expects more from their product and service providers, including shared values. 86% of consumers will likely buy from purpose-driven businesses–especially if the businesses share in their values and beliefs.   This is an important element […]

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Content Marketing Trends 2025: Staying Ahead in the Game

By Amanda McMahon | June 10, 2025

As we progress into 2025, staying ahead of content marketing trends is crucial for businesses striving to maintain a competitive edge. In today’s rapidly evolving digital landscape, relying on past successes is no longer sufficient. With shifting […]

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Multi-channel Marketing: Engaging Your Customers on Multiple Platforms

By Amanda McMahon | May 5, 2025

In today’s dynamic market, meeting consumers where they are is crucial. With the multitude of platforms and devices available, a one-size-fits-all marketing approach is ineffective. Enter multi-channel marketing, a strategy that recognizes diverse audience habitats […]

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Celebrating the Success of the Children’s Miracle Network Radiothon

By Amanda McMahon | October 21, 2024

A Community United for a Great Cause In a heartwarming display of community spirit, Mid-West Family La Crosse came together with the community to support kids and families in need through the Children’s Miracle Network Radiothon. Held […]

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Elevating Engagement: A Strategic Map Across the Customer Landscape

By Amanda McMahon | June 28, 2024

Elevating engagement demands a strategic approach that spans the entire customer journey, from initial awareness to long-term loyalty. This process isn’t just about grabbing attention; it’s about forging lasting relationships that cultivate loyalty and advocacy. […]

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How to Build a Vibrant Community on Social Media

By Amanda McMahon | June 24, 2024

Building a vibrant community on social media isn’t just a trend—it’s a strategic necessity for businesses aiming to thrive in today’s digital landscape. A thriving online community can foster brand loyalty, drive engagement, and serve as a powerful marketing […]

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