Made in La Crosse?

Did you know award winning snowshoes are made right here in La Crosse? I had no idea! Welcome to Redfeather Snowshoes, locally made and one of only a few companies with snowshoes completely handcrafted in the USA.

Leaders in innovation and technology, they were the first to produce snowshoes specifically built for women, and they also make snowshoes just for kids. Redfeather’s products are built to last, using only highest quality materials. Enjoy the great outdoors on day trips or backcountry adventures.

210125ORC 1

Adding to this already cool story, is that Red Feather Snowshoes are manufactured and owned by ORC Industries, a not-for-profit company whose sole organizational mission is to provide job opportunities for people with disabilities. One of those opportunities is to make the best snowshoes in the world!  A minimum of 75% of their workforce is comprised of people who have a physical or mental disability. They train individuals, provide vocational and nutritional counseling, wellness training, and life skills all with the goal of placing these folks in the general workforce at large.

Just another reason to LOVE where we live. Learn more about ORC Industries Industries and get into the great outdoors with a pair of locally made snowshoes. Find Red Feather Snowshoes online and at these local retailers: Island Outdoors, River Trail Cycles, Northland Golf and Ski, Adventure Cycle and Ski and Decorah Bicycles. Go exploring!

Snow Shoes

Jean Taylor

Discover Jean Taylor, the cherished morning host of 95.7 The Rock! With over 20 years of experience, she’s a dedicated event coordinator and community leader.
a group of men carrying golf clubs

What is Cause Marketing, and Is It Right for Your Business?

By Amanda McMahon | June 30, 2025

The modern-day consumer expects more from their product and service providers, including shared values. 86% of consumers will likely buy from purpose-driven businesses–especially if the businesses share in their values and beliefs.   This is an important element […]

Read More
a person typing on a keyboard

Content Marketing Trends 2025: Staying Ahead in the Game

By Amanda McMahon | June 10, 2025

As we progress into 2025, staying ahead of content marketing trends is crucial for businesses striving to maintain a competitive edge. In today’s rapidly evolving digital landscape, relying on past successes is no longer sufficient. With shifting […]

Read More
a group of people sitting in chairs

Multi-channel Marketing: Engaging Your Customers on Multiple Platforms

By Amanda McMahon | May 5, 2025

In today’s dynamic market, meeting consumers where they are is crucial. With the multitude of platforms and devices available, a one-size-fits-all marketing approach is ineffective. Enter multi-channel marketing, a strategy that recognizes diverse audience habitats […]

Read More
a logo with colorful hand prints

Celebrating the Success of the Children’s Miracle Network Radiothon

By Amanda McMahon | October 21, 2024

A Community United for a Great Cause In a heartwarming display of community spirit, Mid-West Family La Crosse came together with the community to support kids and families in need through the Children’s Miracle Network Radiothon. Held […]

Read More
a close-up of a handshake

Elevating Engagement: A Strategic Map Across the Customer Landscape

By Amanda McMahon | June 28, 2024

Elevating engagement demands a strategic approach that spans the entire customer journey, from initial awareness to long-term loyalty. This process isn’t just about grabbing attention; it’s about forging lasting relationships that cultivate loyalty and advocacy. […]

Read More
a group of people sitting around a table

How to Build a Vibrant Community on Social Media

By Amanda McMahon | June 24, 2024

Building a vibrant community on social media isn’t just a trend—it’s a strategic necessity for businesses aiming to thrive in today’s digital landscape. A thriving online community can foster brand loyalty, drive engagement, and serve as a powerful marketing […]

Read More