A Season of Giving and Gratitude

Imagine hitting rock bottom. What does that look like? Perhaps you lose your job, or a serious illness wreaks havoc on your body. Debts pile up. Situations pile on. It doesn’t take much to destroy the delicate balance between having it all and losing everything. Disaster is merciless.  

Take a deep breath. My goal isn’t to trigger a full-blown anxiety attack, especially during a pandemic, but once you recognize the thin line that stands between you and your greatest fears, you can accept a new perspective. Wrap your arms around it. Give it a big squeeze and lean into a practice of gratitude and generosity.  

Practicing gratitude and generosity helped me appreciate even the most mundane. Now I celebrate the annoying. Instead of grumbling about the after-work trip to the store, I relax into the ease of buying a gallon of milk and a loaf of bread. Grocery shopping is a blessing! Okay, you may not leap for joy while in line at Festival Foods, but it is true. We are fortunate.  

And should you ever hit rock bottom; we’ve got you. We live in a generous area. The caring hearts here won’t let you fail.  

In fact, Z93’s Season of Giving recently recognized our local Catholic CharitiesSalvation Army, The Hunger Task Force, The La Crosse Community Foundation and Coulee Recovery Center. These institutions provide meaningful services to those in need. To support their efforts, we donated $500 to each organization on behalf of Dairyland Power and Your Local Touchstone Energy Cooperatives. Our core philosophy is community service. It’s an honor to give back and what I love most about working for Mid-West Family.  

As you look to 2021 with promise, create the magic you seek through gratitude and generosity. Let’s make our future selves proud and build a better community for everyone.  

Happy New Year! And remember, grocery shopping is a blessing.

two glasses of champagne with lights in the background

Jen O'Brien

As VP of Innovation, I bring over 30 years of experience in broadcast media and digital marketing to my role overseeing client success and marketing efforts. The power of communication has always fascinated me, and as the world has changed, so too has my interest in understanding how to effectively connect with audiences. I believe that storytelling is at the core of all great marketing campaigns, and my experience in media has taught me the importance of delivering that story in the right way and at the right time. At Mid-West Family, we pride ourselves on creating positive change for our clients through engaging content that helps people connect and communities come together.
Hands presenting digital marketing concepts

A Deep Dive into Mid-West Family’s Digital Marketing Solutions

By Amanda McMahon | April 18, 2024

Establishing a robust brand isn’t just advantageous; it’s essential for long-term success. Brand equity, the intangible worth a brand holds in consumers’ minds, significantly influences market positioning, customer loyalty, and your business’s overall value. Yet, enhancing brand equity isn’t left to chance. […]

Read More
a coffee mug and tablet on a table

Brand Equity Unleashed: Maximizing Your Business Value with Mid-West Family

By Amanda McMahon | April 5, 2024

Establishing a robust brand isn’t just advantageous; it’s essential for long-term success. Brand equity, the intangible worth a brand holds in consumers’ minds, significantly influences market positioning, customer loyalty, and your business’s overall value. Yet, enhancing brand equity isn’t left to chance. […]

Read More
Person writing with marketing text overlay

Crafting Compelling Narratives: How Our Content Marketing Services Drive Engagement

By Amanda McMahon | March 26, 2024

In today’s digital world, where consumers face a constant barrage of messages and ads, standing out and grabbing their attention is tougher than ever. This saturation can cause consumers to tune out, posing a challenge […]

Read More
a person typing on a laptop

Revolutionize Your Email Marketing: Tips for Higher Engagement

By Amanda McMahon | March 18, 2024

In today’s digital era, where social media platforms and messaging apps often take the spotlight in marketing discussions, it’s easy to forget about one of the oldest yet most powerful tools in a marketer’s arsenal: email. Despite its age, […]

Read More
Person working on branding strategies

Building a Strong Brand: Strategies for Small Businesses

By Amanda McMahon | March 11, 2024

In a time when the market is overflowing with emerging businesses, standing out is no longer just an advantage, but a necessity. A well-defined brand goes beyond a catchy tagline or a memorable logo; it […]

Read More
a group of white thumbs up symbols

The Ultimate Guide to Social Media Marketing in 2024

By Amanda McMahon | February 27, 2024

Welcome to the ever-evolving realm of social media marketing in 2024! As technology progresses and consumer behavior evolves, staying ahead of the game is vital for businesses aiming to boost their online presence. This inclusive […]

Read More