Thankful for Engineers

No, not that kind of engineer. (but it would be awesome if they wore those cool hats!)

The responsibilities of a Broadcast Engineer is a list that keeps… on… growing. The tech at a company like ours has to constantly be upgraded. The tools we use for marketing our clients and serving the community are now FAR beyond the transmitters. It’s a never ending job that has requires people to be on call day and night.

In March, when Covid shut things down, we instantly had some new challenges to keep 6 radio stations on the air and to keep our people safe. Our guys didn’t skip a beat and had our morning shows split up and had several of our staff members broadcasting from home. Since then, we’ve had very few hiccups and they’ve continued to do ALL of the rest of the things…. routers, VPN’s, email accounts, domains, transmitter maintenance, software upgrades, audio streams, video streams, air-fiber links, microwaves, (not that kind) phone systems, optimods, blah, blah, even light bulb replacements and maintaining probably 187 miles of wire.

Hats off to Chris O’Hearn and Tyler Woodward. Thank you for keeping the tech at Mid-West Family in a constant state of evolution.

Train

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

Maximize Potential with a Personalized Strategy Session

By Amanda McMahon | July 12, 2023

Your business needs a personalized marketing approach, and that starts with a personalized strategy session from the local experts at Mid-West Family. We provide our clients with a Customer Needs Analysis (CNA) so they can develop a […]

Unlock Your Business’s Full Potential with a Comprehensive Marketing Strategy

By Amanda McMahon | June 28, 2023

Every business is different, which is why every marketing strategy is different. Each company has unique needs, resources, and target markets that will inform its marketing approach and tailor the ideal strategy. Additionally, every company […]

What Kind of Marketing Budget Is Realistic?

By Amanda McMahon | June 21, 2023

The bigger your marketing budget, the more freely you can spend on PPC (Pay Per Click) ads, content creation, ad space, and other aspects of marketing. However, no company has an unlimited marketing budget, and being able […]

Why Choose Mid-West Family La Crosse for Your Marketing?

By Amanda McMahon | June 14, 2023

When you’re developing marketing processes for your business, it’s always important to focus on your strategy, not individual campaigns, tactics, or marketing channels. The integrated approach is crucial for providing a consistent brand experience for your audience. Mid-West Family La Crosse specializes in providing […]

Unleashing the Potential of Radio and TV Advertising for Your Brand

By Amanda McMahon | June 7, 2023

Radio and TV advertising are both equally effective in helping to reach wide audiences today. When using them together, you can harness the power of each platform’s unique advantages to maximize the effectiveness of your […]

How to Plan an Annual Marketing Strategy

By Amanda McMahon | May 24, 2023

Short marketing campaigns are essential tools for achieving specific objectives and milestones. One campaign can introduce a new service, while another campaign might rev up interest in your summer sale. However, if you don’t have an overarching marketing strategy, those […]