Steppin’ Out In Pink Survivor Drive

September 24, 2020/Jen O'Brien

This year, Mid-West Family La Crosse was honored to be a part of Gundersen Medical Foundation’s Steppin’ Out In Pink – Pink Survivor Drive! Survivors and those wishing to honor loved ones were able to participate in a parade-like drive. This event was a huge success and allowed the community to come together to support local breast cancer research and patients, subsidize mammograms and support the Center for Cancer & Blood Disorders and Norma J. Vinger Center for Breast Care.

Although the event was rainy, that didn’t stop us from celebrating! Check out our event recap below.

https://www.tiktok.com/@aroundrivercity

Visit Steppin’ Out in Pink’s Facebook Page to learn how you can get involved next year!

Jen O'Brien

As VP of Innovation, I bring over 30 years of experience in broadcast media and digital marketing to my role overseeing client success and marketing efforts. The power of communication has always fascinated me, and as the world has changed, so too has my interest in understanding how to effectively connect with audiences. I believe that storytelling is at the core of all great marketing campaigns, and my experience in media has taught me the importance of delivering that story in the right way and at the right time. At Mid-West Family, we pride ourselves on creating positive change for our clients through engaging content that helps people connect and communities come together.