marketing strategy

How to Plan an Annual Marketing Strategy

How to Plan an Annual Marketing Strategy

Short marketing campaigns are essential tools for achieving specific objectives and milestones. One campaign can introduce a new service, while another campaign might rev up interest in your summer sale. However, if you don’t have an overarching marketing strategy, those efforts are disconnected and may not feed directly into your long-term growth goals. Before you start developing individual campaigns, create […]

How to Plan an Annual Marketing Strategy Read More »

Don’t Bank on Tactics, You Need a 12 Month Marketing Strategy

Don’t Bank on Tactics, You Need a 12 Month Marketing Strategy

Short-term marketing doesn’t take long to plan, and you’ll likely attract leads and sales at a faster pace. It can be an appealing option for businesses that haven’t built up a larger audience yet.   However, short-term marketing also involves using costlier tactics, such as losing potential revenue through large discounts or hosting events. Since the

Don’t Bank on Tactics, You Need a 12 Month Marketing Strategy Read More »