engagement

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Multi-channel Marketing: Engaging Your Customers on Multiple Platforms

In today’s dynamic market, meeting consumers where they are is crucial. With the multitude of platforms and devices available, a one-size-fits-all marketing approach is ineffective. Enter multi-channel marketing, a strategy that recognizes diverse audience habitats and capitalizes on them. This blog explores effective ways to engage customers across multiple platforms. Let’s get started!  Understanding Multi-channel Marketing  Multi-channel […]

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Revolutionize Your Email Marketing: Tips for Higher Engagement

In today’s digital era, where social media platforms and messaging apps often take the spotlight in marketing discussions, it’s easy to forget about one of the oldest yet most powerful tools in a marketer’s arsenal: email. Despite its age, email marketing remains a key player for businesses aiming to connect meaningfully with their audience. However, given the overflow of inboxes and

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9 Impressive Benefits of Cause Marketing Campaigns

9 Impressive Benefits of Cause Marketing Campaigns

Cause marketing is a strategy used by for-profit businesses that focuses on a collaboration with a non-profit organization. It identifies a need of the community or the business’s target audience and seeks to answer that need while simultaneously increasing awareness of what the business as a whole has to offer. Cause marketing is often highly

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Don’t Bank on Tactics, You Need a 12 Month Marketing Strategy

Don’t Bank on Tactics, You Need a 12 Month Marketing Strategy

Short-term marketing doesn’t take long to plan, and you’ll likely attract leads and sales at a faster pace. It can be an appealing option for businesses that haven’t built up a larger audience yet.   However, short-term marketing also involves using costlier tactics, such as losing potential revenue through large discounts or hosting events. Since the

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