Marketing With Purpose

Anytime a person makes a sizable purchase they travel along a path that takes them from identifying they have a need (or want) to becoming excited about buying that product.  Then they find the exact brand and one they want before making the purchase and later telling their friends all about it.

Be Strategic

As a business owner looking to attract a customer, don’t just let marketing happen by chance. Make your marketing systematic and recognize the importance of each stage along the customer journey. Each stage has a role leading to your business and the bottom line.

Look at The Brand as a Strategy

You can guide the customer journey to gain new customers and maximize profits. Focus on potential customers who matter most. Jeremy Miller explains the importance in identifying your customers need and what their triggering event is. Market to right person and use brand messaging to provoke your customers to buy. Jeremy is a brand strategist, author of the new book, Brand New Name and best-selling writer of Sticky Branding. Give him a listen in this Wicked Smart Podcast.

Understand the Customer Journey

Me and my team at Mid-West Family make it easy to help you understand your customers. We’ll uncover the journey of those who identify a need, do research and buy your stuff. Give me a call or click. I’ll help you turn strangers into fans.

Journey

Cedric Friesen

Husband, Dad, Boss, Leader, Fan. Cedric enjoys serving with the Kiwanis Club and on the board of the Hunger Task Force. He’s also been involved with numerous charity events and fundraisers through Mid-West Family. He’s true to Minnesota sports teams and tolerates most Wisconsin teams. When it comes to business Cedric loves win win win situations!

Saying Goodbye to a Listener

By Brian Jackson | September 1, 2020

This weekend I received text messages from several of our staff sharing the awful news that a long-time listener and friend of the station had passed away. His name was Jim Wemette. I’m not sure […]

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Golfing

Golfing for Scouting

By Brian Jackson | August 28, 2020

Local businesses and other supporters of Scouting participated in the 17th Annual Golfing for Scouting Golf Tournament Mon. Aug 17 at the La Crosse Golf & Country Club.   This year golf teams were joined by […]

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Capitol

Right vs. Left

By Lori Morton-Lockley | August 20, 2020

Working at home has its privileges: better coffee, my dog by my side and the lack of political conversation! With the 2020 election around the corner, it might be a good time to review some […]

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Rotary Club of La Crosse

Moon Tunes and the new Bandshell

By Brian Jackson | August 19, 2020

I took a walk to Riverside Park the other day to see the new band shell. It. Is. AWESOME! A lot of people worked tirelessly on this project and the community thanks you! One of […]

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Fishing

Al Louis, Designing Jewelers presents the Musky Challenge to benefit local Charities

By Brian Jackson | July 29, 2020

Through August 28,  Al will be fishing up at Lake Vermilion with the hopes of catching many Muskies. He is planning to get out each Tuesday and Thursday night to chase Muskies for four hours […]

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How to Increase the Success of your Radio Recruitment Ads

By Lori Morton-Lockley | July 17, 2020

For the last 15 years, I have worked with clients to help them secure talent for their businesses.  The primary source for securing these applicants was (and still is) radio.  So, how do you make […]

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