Why Does Everyone Choose Google?

There are a number of search engines available for your use. All are free, and all of them seek to serve the same purpose. There’s Yahoo. Bing. Baidu. DuckDuckGo. Does anyone else remember AskJeeves?
And of course, there’s Google. In 2018, Hubspot reported that Google accounts for over 70% of all search traffic on the internet. Over the past decade or two, Google has integrated dozens of features into their site which have caused more and more users to choose them over their competitors. Things like maps, quick answers, email accounts, online storage, language translation, and directions are just a short list of many more items that Google offers for free to its users. They’ve successfully marketed themselves as the go-to for those services online as well; most people choose Google to do those things without a second thought.

In addition to their features, and maybe more importantly, Google utilizes countless online robots and web crawlers to scour the web for sites that will deliver its users the best possible content. Because of these web crawlers, you’ve probably been conditioned to expect that Google will always provide you with instantaneous, accurate answers to all of your searches at a simple touch of your screen. If you’ve got a question, as my father would always quip “Google it.” Almost certainly, you’ll find the answer you’re looking for.

This has brought about major changes to the way people search for businesses, products, and services. When someone’s sink breaks, if they don’t know of a repair service already, they’re most likely type in on Google something along the lines of ‘sink repair near me’. As you’ve seen thousands of times before, Google then produces a list of its suggested best results. Joe Blow’s Plumbing Service might pop up at the top of Google’s suggestions. Why? Joe has had his site optimized to increase the likelihood that Google will promote his business first, ahead of his competitors. You might have heard of this referred to before as SEO (Search Engine Optimization). More and more businesses are doing it because of the potential having a top presence on Google affords them locally. New leads, brand awareness, and increased web traffic to your site are benefits that many of these businesses enjoy. 

SEO is a long term, ever evolving process that requires a lot of time and know how to do effectively in most cases. Google’s web crawlers assess your site based on a number of factors not limited to security, quality and quantity of content, layout, performance, backlinks, traffic, keyword volume, and proper coding. In a nutshell, if Google feels your site offers a positive experience to its users, it will promote it above your competitors. The team of experts at Mid-West Family have proven success in enhancing sites on Google. If you have any questions on where your website stands, click for a free web assessment and we’re happy to help.

Or….Google it.

ben

Ben Ross

Ben is a Northern Minnesota native who made his way to the La Crosse area after graduating from Winona State University. Outside of his career in Marketing and Sales, he is an avid student and competitor in Brazilian Jiu Jitsu and Mixed Martial Arts. Ben's favorite part of working with businesses is helping them publicize what differentiates them from their competition and devising irresistible offers. Send him an e-mail or phone call if you're interested in dominating the area!

Saying Goodbye to a Listener

By Brian Jackson | September 1, 2020

This weekend I received text messages from several of our staff sharing the awful news that a long-time listener and friend of the station had passed away. His name was Jim Wemette. I’m not sure […]

Read More
Golfing

Golfing for Scouting

By Brian Jackson | August 28, 2020

Local businesses and other supporters of Scouting participated in the 17th Annual Golfing for Scouting Golf Tournament Mon. Aug 17 at the La Crosse Golf & Country Club.   This year golf teams were joined by […]

Read More
Capitol

Right vs. Left

By Lori Morton-Lockley | August 20, 2020

Working at home has its privileges: better coffee, my dog by my side and the lack of political conversation! With the 2020 election around the corner, it might be a good time to review some […]

Read More
Rotary Club of La Crosse

Moon Tunes and the new Bandshell

By Brian Jackson | August 19, 2020

I took a walk to Riverside Park the other day to see the new band shell. It. Is. AWESOME! A lot of people worked tirelessly on this project and the community thanks you! One of […]

Read More
Fishing

Al Louis, Designing Jewelers presents the Musky Challenge to benefit local Charities

By Brian Jackson | July 29, 2020

Through August 28,  Al will be fishing up at Lake Vermilion with the hopes of catching many Muskies. He is planning to get out each Tuesday and Thursday night to chase Muskies for four hours […]

Read More

How to Increase the Success of your Radio Recruitment Ads

By Lori Morton-Lockley | July 17, 2020

For the last 15 years, I have worked with clients to help them secure talent for their businesses.  The primary source for securing these applicants was (and still is) radio.  So, how do you make […]

Read More