The one…down by the river!

For 16 years, we’ve been gathering on Pearl Street in Downtown La Crosse for some St. Paddy’s Day fun. It’s 95.7 The Rock’s annual St. Paddy’s Day .01K! That’s right – 32.8 feet to be exact. We call it the world’s shortest run/walk. Beside the silly fun of it all, proceeds from the event benefit the Hunger Task Force. Over the years, this event has raised more than $70,000 for the HTF!

In 2020 this event, like all things, was cancelled. This year we were determined to find a way, safely, to continue the long tradition of this St. Paddy’s Day fun and the goal of supporting our local food bank.

We worked in conjunction with the La Crosse County Health Department and the City of La Crosse Park and Rec Department and developed a plan. This year, we held the St. Paddy’s Day .01K … down by the river! Moving to Riverside Park allowed us more space for social distancing and we staggered the run over the course of a couple hours.

We were blessed with a beautiful sunny day and our community rallied to show their support. Thanks to partners, Paul’s Heating and Air Conditioning, Schneider Accounting and Tax, 1st Business Solutions, Brothers Bar and Genzie’s Gameday Pub, that helped make this special day possible.

Learn more about the important role the Hunger Task Force plays in eliminating hunger in our area and you might want to start your training now for next years .01K!

St Patricks Day Celebrations

Jean Taylor

Jean has worked mornings on 95.7 The Rock for over 20 years and serves as event coordinator and community liaison for Mid-West Family. Married to her best friend and mom to three teenagers. Manager of the Rock Foundation. Servant leader on the Board for Oktoberfest USA and past Board member for the Hunger Task Force. Thankful to enjoy what I do and the opportunities it's afforded me to meet people and give back to our community.
Holiday Shopping

Eat. Drink. Shop. Local.

By Brian Jackson | November 12, 2020

While listening to one of our radio stations this morning, (95.7 THE ROCK) I heard a very spontaneous conversation that cannot be overstated. Brian, Jean and Scott Shaw are LONG time Mid-West Family employees and […]

Read More

A Recruiter Friended Me….I Guess Things Are Getting Serious!

By Lori Morton-Lockley | November 10, 2020

And then I realized the recruiter has probably friended a LOT of people! If you’re thinking of using social media to find and secure great talent, you’re not alone! If done well, it can create […]

Read More

Miracle on 34th Street

By Jen O'Brien | November 6, 2020

WIZM News will be broadcasting the La Crosse Community Theater play, Miracle on 34th Street, live on air! Tune in to 1410 WIZM on December 12th at 6PM to listen to the live performance. You […]

Read More
Bee

It’s About the Buzz

By Cedric Friesen | November 3, 2020

Be adaptable during a time of uncertainty. Those who survive are those who are prepared and best at handling change. Prepare and be ready so you’re in a position to make honey when your time is right.

Read More
woman in gray tank top

Just Be Cool

By Brian Jackson | October 29, 2020

We’ve all seen the stories of people losing their minds about having to follow Covid-19 safety precautions. A quick YouTube search will take you down a hole of insane behavior of those for and against. […]

Read More

But Are They Working?

By Lori Morton-Lockley | October 27, 2020

Are we now a “work from home” economy? Incredibly 42% of the U.S. labor force is now working from home full-time! (Stanford News June 2020) What has this done to our labor force and how […]

Read More