You Can’t Cancel Oktoberfest

No tapping of the Golden Keg this year? No Maple Leaf or Torchlight Parade? No “Swing Crew” on the stage in the main tent with 3k of your closest friends?

Nope. It sure will be strange.

But if you think people aren’t going to find other ways to “Fest” you’d be way wrong. My social media feeds are filled with all kinds of people making alternate plans. Some are having small gatherings in their yards, bands playing on patios, and some are even tapping “Golden Cans”.

Everyone’s definition of “Fest” is different. For real. A lot of events in La Crosse draw people from all over but Oktoberfest is the only one where people will go home and brag about it to their friends without even having stepped foot on the Oktoberfest grounds or attended a single parade.

“So what did you do this weekend?”

Would anyone ever answer that with, “I went to Riverfest in La Crosse!” unless they actually stepped foot on the grounds? (Some people don’t think it counts unless you’ve had Rocky’s cheese curds)

“I went to Beer Wine and Cheese Fest” but they really just spent half of an afternoon eating tacos at Fish’s Bar?

Nope. But if you were in La Crosse during Oktoberfest doing ANYTHING…. you were “Festing”.

So back to those “Golden Cans”.

Around 1987ish, Mike Kearns and Charlie Hefti spray painted some beer cans and tapped them on the Friday morning of Oktoberfest at the WKTY studios near Goose Island. It’s been done ever year since. In 1987 they started doing it at Sloopy’s. If you get there early enough, you score one of the limited edition cans and everyone taps them together.

There’s a slight adjustment for “Covid 2020”.

People can sign up to hopefully be selected to have 2 of the cans delivered to their door. This year’s plan is to tap them at 11am when we should be tapping the Golden KEG at Oktoberfest. Our crew spent time yesterday getting them all wrapped. Sign up now and they might be delivering a couple to you!

Keep your distance and have a fun and safe Oktoberfest.

It may be way different than you’re used to, but it’s still Oktoberfest.

Coworkers celebrating Oktoberfest in the office

Brian Jackson

Brian is the General Manager at Mid-West Family and has been on the MWF team since 1992.
champagne

A Season of Giving and Gratitude

By Jen O'Brien | December 29, 2020

Imagine hitting rock bottom. What does that look like? Perhaps you lose your job, or a serious illness wreaks havoc on your body. Debts pile up. Situations pile on. It doesn’t take much to destroy the delicate balance between […]

Read More
Team Brainstorm

Managing Your Marketing is a Job for the Experts

By Cedric Friesen | December 29, 2020

Itching to ramp up your marketing efforts but not sure you can handle it yourself? It may be time to find a marketing partner to manage your customer’s journey.

Read More
Park Crowd

Be Everywhere

By Brian Jackson | December 24, 2020

We have another WICKED SMART WEBINAR coming up in a few weeks! Reserve your spot now as we hear from Ian Magley or EastMain Digital Marketing. He’ll be presenting The “Be Everywhere” Marketing Plan – How to Advertise Like Amazon with a Local Sized Budget

Read More
Runners

On Your Mark, Get Set, GOOOOOOO!

By Lori Morton-Lockley | December 22, 2020

2021 is just around the corner. Like many people, I’m wondering how I can make sure our team starts off on the right foot. What are things we need to do to clearly identify our […]

Read More
Mike

Operation Poinsettia

By Jean Taylor | December 18, 2020

A long standing Holiday tradition, Operation Poinsettia, has been a staple of this magical season with WIZM over 35 years. All of us at Mid-West Family look forward to this special day every year! We […]

Read More

Recognizing Some Amazing Team Members

By Brian Jackson | December 10, 2020

Since 2020 is almost in the books, we need to recognize a few big milestones that a few people on our team reached. These people have helped build this company. We thank you for your […]

Read More