Made in La Crosse?

Did you know award winning snowshoes are made right here in La Crosse? I had no idea! Welcome to Redfeather Snowshoes, locally made and one of only a few companies with snowshoes completely handcrafted in the USA.

Leaders in innovation and technology, they were the first to produce snowshoes specifically built for women, and they also make snowshoes just for kids. Redfeather’s products are built to last, using only highest quality materials. Enjoy the great outdoors on day trips or backcountry adventures.

Adding to this already cool story, is that Red Feather Snowshoes are manufactured and owned by ORC Industries, a not-for-profit company whose sole organizational mission is to provide job opportunities for people with disabilities. One of those opportunities is to make the best snowshoes in the world!  A minimum of 75% of their workforce is comprised of people who have a physical or mental disability. They train individuals, provide vocational and nutritional counseling, wellness training, and life skills all with the goal of placing these folks in the general workforce at large.

Just another reason to LOVE where we live. Learn more about ORC Industries Industries and get into the great outdoors with a pair of locally made snowshoes. Find Red Feather Snowshoes online and at these local retailers: Island Outdoors, River Trail Cycles, Northland Golf and Ski, Adventure Cycle and Ski and Decorah Bicycles. Go exploring!

Snow Shoes

Jean Taylor

Jean has worked mornings on 95.7 The Rock for over 20 years and serves as event coordinator and community liaison for Mid-West Family. Married to her best friend and mom to three teenagers. Manager of the Rock Foundation. Servant leader on the Board for Oktoberfest USA and past Board member for the Hunger Task Force. Thankful to enjoy what I do and the opportunities it's afforded me to meet people and give back to our community.
Fertilizing

Master Your Remarketing

By Cedric Friesen | July 25, 2022

Buyers travel along a journey from awareness to consideration and finally decision. While reaching potential customers long that path is getting more difficult, it is becoming more important. Learn about remarketing as I traveled from a gardener to a customer.

Read More
Influencer

Under the Influencer

By Cedric Friesen | June 15, 2022

I was a teenager ripe to be influenced by the Andre Agassi’s Nike ads representing the vibrant and rebellious 80’s culture that I embraced. Influencer marketing has changed a bit since 1986 yet much is the same. Check out my blog about Influencer marketing then join me as I lace up my Nike Hot Lava’s and talk about influencers impacting your business.

Read More

Happy Hour with Hiring Solutions

By Cedric Friesen | March 9, 2022

It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.

Read More
Journey

Marketing With Purpose

By Cedric Friesen | February 28, 2022

Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.

Read More

Distinction Is The Difference In Marketing Today

By Cedric Friesen | February 15, 2022

Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.

Read More

Start By Focusing

By Cedric Friesen | January 30, 2022

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

Read More