Thankful for Engineers

No, not that kind of engineer. (but it would be awesome if they wore those cool hats!)

The responsibilities of a Broadcast Engineer is a list that keeps… on… growing. The tech at a company like ours has to constantly be upgraded. The tools we use for marketing our clients and serving the community are now FAR beyond the transmitters. It’s a never ending job that has requires people to be on call day and night.

In March, when Covid shut things down, we instantly had some new challenges to keep 6 radio stations on the air and to keep our people safe. Our guys didn’t skip a beat and had our morning shows split up and had several of our staff members broadcasting from home. Since then, we’ve had very few hiccups and they’ve continued to do ALL of the rest of the things…. routers, VPN’s, email accounts, domains, transmitter maintenance, software upgrades, audio streams, video streams, air-fiber links, microwaves, (not that kind) phone systems, optimods, blah, blah, even light bulb replacements and maintaining probably 187 miles of wire.

Hats off to Chris O’Hearn and Tyler Woodward. Thank you for keeping the tech at Mid-West Family in a constant state of evolution.

Train

Brian Jackson

Brian is the General Manager at Mid-West Family and has been on the MWF team since 1992.
Aircheck

My Final Aircheck with Sam

By Brian Jackson | January 12, 2022

Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on Thursday, January 13th after working at Mid-West Family for over […]

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La Crosse Center debut

By Jean Taylor | December 16, 2021

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. The new project includes expansion of a new North Hall, […]

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Give Blood

Pints for Pints

By Jean Taylor | November 17, 2021

We’ve teamed up with the American Red Cross, and the Pearl Street Brewery for “Pints for Pints” – 2 day Holiday Blood Drive!  Give the gift of life, and get rewarded with a complementary “pint” […]

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Meeting

No Tie

By Jean Taylor | October 21, 2021

Skip the fancy clothes and join us for a casual, very special night out! November 6th, at Piggy’s (Ballroom), we are in for a treat. A special night of food and beverage pairings, created by […]

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Roundsdonation

Rounds for Rescues

By Jean Taylor | September 27, 2021

It was a beautiful fall day on the golf course to benefit the Coulee Region Humane Society! Thanks to everyone who joined us for Rounds for Rescues. Friday we delivered the proceeds, from the event, […]

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Radiothon Logo

CMN Radiothon

By Jean Taylor | September 22, 2021

Join Mid-West Family, as we embark on the largest local fundraising opportunity of the year for the Children’s Miracle Network Hospitals at Gundersen Health System! Hear from local children and families, helped by Children’s Miracle […]

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