Eat. Drink. Shop. Local.

While listening to one of our radio stations this morning, (95.7 THE ROCK) I heard a very spontaneous conversation that cannot be overstated.

Brian, Jean and Scott Shaw are LONG time Mid-West Family employees and they practice what they preach. I thank them for all they do for Mid-West Family and all of the other local businesses.

We’re all planning to do some holiday shopping soon. Please consider one of the great local businesses listed at AroundRiverCity.com. Many of them are even selling online! Our team is working behind the scenes to put together a campaign to really hammer this message this holiday season. Thanks to all of the other organizations that are as well.

Holiday Shopping

Brian Jackson

Brian is the General Manager at Mid-West Family and has been on the MWF team since 1992.
Aircheck

My Final Aircheck with Sam

By Brian Jackson | January 12, 2022

Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on Thursday, January 13th after working at Mid-West Family for over […]

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La Crosse Center debut

By Jean Taylor | December 16, 2021

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. The new project includes expansion of a new North Hall, […]

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Give Blood

Pints for Pints

By Jean Taylor | November 17, 2021

We’ve teamed up with the American Red Cross, and the Pearl Street Brewery for “Pints for Pints” – 2 day Holiday Blood Drive!  Give the gift of life, and get rewarded with a complementary “pint” […]

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Meeting

No Tie

By Jean Taylor | October 21, 2021

Skip the fancy clothes and join us for a casual, very special night out! November 6th, at Piggy’s (Ballroom), we are in for a treat. A special night of food and beverage pairings, created by […]

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Roundsdonation

Rounds for Rescues

By Jean Taylor | September 27, 2021

It was a beautiful fall day on the golf course to benefit the Coulee Region Humane Society! Thanks to everyone who joined us for Rounds for Rescues. Friday we delivered the proceeds, from the event, […]

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Radiothon Logo

CMN Radiothon

By Jean Taylor | September 22, 2021

Join Mid-West Family, as we embark on the largest local fundraising opportunity of the year for the Children’s Miracle Network Hospitals at Gundersen Health System! Hear from local children and families, helped by Children’s Miracle […]

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